Marketing Manager - Sales Enablement

Location: St Louis, MO; New Castle or Allentown, PA; Clinton, MD.

About the role

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and revenue growth for ArchKey Solutions. This role leads content development, digital marketing, sales enablement, and pursuit marketing efforts while serving as a steward of the company’s brand across all platforms and customer touchpoints. Partnering closely with Business Development, Sales, Preconstruction, and Estimating teams, the Marketing Manager translates market insights and customer needs into compelling messaging, growth campaigns, and pursuit strategies, in alignment with all Company policies, procedures, values, key objectives and regulations. This role involves strategic thinking and hands-on leading with strong project management skills, a passion for storytelling, and the ability to align marketing initiatives with measurable business outcomes.

Responsibilities

• Creates compelling, high-quality marketing content, including advertisements, case studies, infographics, presentations, and marketing collateral that attracts target audiences and clearly communicates ArchKey Solutions’ value proposition and market positioning.
• Develops, manages, and continuously optimizes web and digital content to drive engagement, ensuring all updates are accurate, relevant, SEO-informed, and aligned with brand standards.
• Leads and maintains integrated content and social media calendars, overseeing the production of engaging blog articles, social media posts, infographics, and case studies; monitors digital and social media trends and recommends strategies for continuous improvement.
• Serves as a steward of the ArchKey Solutions brand, ensuring consistent visual, messaging, and digital identity across all platforms, materials, and customer touchpoints.
• Conducts market research with prospective audiences and collaborates with Business Development to develop buyer personas, customer insights, and market intelligence.
• Partners with Business Development to plan, execute, and optimize growth marketing campaigns, including email marketing, pay-per-click (PPC), and social media campaigns.
• Collaborates with Business Development and Sales leadership to support lead generation and client retention initiatives, aligning marketing campaigns, pursuit strategies, follow-up workflows, and Voice of Customer programs.
• Translates customer feedback, post-project interviews, and satisfaction metrics into actionable marketing and sales enablement improvements.
• Leads and manages the development, quality, and consistency of sales enablement and pursuit materials, including proposals, resumes, prequalifications, presentations, and client-facing collateral across all business units.
• Partners closely with Sales, Preconstruction, and Estimating teams to develop pursuit strategies, messaging frameworks, and visuals that effectively communicate ArchKey Solutions’ differentiators, capabilities, and value.
• Own