Sales Director (Omnichannel)

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. We partner with a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home, and hardlines. Our leadership team brings deep operational experience from senior roles at leading CPG manufacturers and retailers, and our 400+ strategy and commercialization professionals deliver pragmatic, real-world market approaches built on strong consumer, category, and marketplace insights.

About the role

As the Director of Omnichannel Sales, you will serve as the senior client-facing leader responsible for owning and accelerating omnichannel performance across Walmart Stores, Walmart.com (1P/DSV & 3P Marketplace), and Sam’s Club. This role blends strategic retail engagement, client relationship management, and digital commerce expertise to deliver growth across all channels. You will provide clients with deep insights, strategic planning, and seamless execution across brick-and-mortar and digital touchpoints. While MPG’s internal media team manages campaign execution, you’ll maintain a working knowledge of Walmart Connect to help clients strategically align their investments with business objectives, inventory strategies, and digital shelf performance.

Responsibilities

• Serve as the strategic business lead for Walmart and Sam’s Club across 1P and 3P channels.
• Develop and execute integrated joint business plans that align with client goals, category trends, and retailer initiatives.
• Own the total business relationship across Walmart and Sam’s Club, including in-store and eCommerce platforms (1P and Drive).
• Execute pricing, modular transitions, promotional planning, and new item setup across physical and digital shelves.
• Advise on assortment strategy, buy box performance, and fulfillment models across Marketplace (WFS, DSV, and 3P).
• Guide clients in building a strong digital footprint through optimized product detail pages (PDPs), compelling content, and retail-compliant listings.
• Oversee the health of digital shelves, ensuring consistent, brand-aligned, and performance-driven PDPs across 1P and 3P listings.
• Collaborate with content/creative teams and external partners to ensure all SKUs under MPG management meet or exceed Walmart’s content excellence standards.
• Monitor and provide insights on key digital KPIs:
  • Conversion and click-through rates
  • Content health scores
  • Buy box win rate
  • Profitability and fulfillment metrics
  • Item availability across 1P, DSV, and Marketplace models
• Provide strategic guidance to clients on optimizing their 1P and 3P Marketplace presence, including nuances of WFS (Walmart Fulfillment Services), third-party sellers, and DSV models.
• Maintain a strategic understanding of Walmart Connect’s media solutions, translating client business objectives into aligned media plans.
• Guide clients on campaign timing, item readiness, and promotional layering to ensure optimized omni impact.
• Coordinate with the internal media team to bridge the gap between sales activation and media planning.
• Lead top-to-top meetings with Walmart and Sam’s Club merchants, replenishment, and digital teams.
• Provide performance analysis, growth strategy recommendations, and retailer scorecard interpretation.
• Partner with cross-functional MPG teams (supply chain, media, analytics, replenishment/operations) to deliver holistic support to client portfolios.
• Lead client meetings, line reviews, and top-to-top engagements with Walmart and Sam’s Club buyers.
• Understand and represent client objectives internally, supporting MPG’s Client Intimacy Initiative to drive retention and growth.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 7+ years (Director-level) of CPG sales, customer development, or omnichannel retail account management.
• Deep experience managing Walmart and/or Sam’s Club across 1P and 3P commerce models.
• Proficiency with Retail Link, Luminate/Scintilla, Item 360, and Walmart.com analytics tools.
• Strong understanding of the Walmart omnichannel ecosystem—including fulfillment types, algorithm drivers, and merchandising levers.
• Exceptional communication, leadership presence, and relationship-building skills.

Preferred Qualifications

• Experience within a broker or agency setting managing multiple client portfolios.
• Familiarity with Walmart Connect and retail media planning.
• Exposure to digital content strategy, PDP optimization, and ecommerce platform best practices.
• Proficiency in Excel, PowerPoint, and business intelligence tools (e.g., Power BI, Looker Studio).
• Prior people management experience (required for Sr. Director level).

Pay

The expected base salary range for this position is $180,000 - $190,000 annually, depending on experience, skills, and qualifications. This role may also be eligible for performance-based bonuses and other compensation programs.

Benefits

• Comprehensive health benefits: medical, dental, vision, STD/LTD, and life insurance.
• Paid maternity/paternity leave.
• 401K retirement plan.
• Unlimited paid time off.
• Paid holidays.