Sales Director (Media)

About the role

The Sales Director is responsible for driving commercial performance across a defined U.S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end sales efforts, cultivate agency, brand, and platform relationships, and help maximize revenue across JOLT’s media network through a mix of direct partnerships, PMP activation, and programmatic marketplace development.

Responsibilities

• Lead the full sales cycle from prospecting to negotiation, closing, and post-campaign review.
• Identify high-value opportunities to grow market share and revenue within your territory.
• Deliver tailored, insight-led solutions that meet client objectives across both direct and programmatic channels.
• Drive Direct and Programmatic Revenue Growth
• Own revenue growth across a mix of direct advertiser, agency, and programmatic partnerships.
• Build strong relationships with agencies, clients, agency trading teams, SSPs, and DSPs to unlock new spend and grow share of wallet.
• Identify opportunities to increase revenue through direct deals, PMP activity, curated marketplace opportunities, and broader programmatic activation.
• Build & Maintain Client Relationships
• Own senior relationships with agencies and direct advertisers.
• Drive new business development, renewals, and upsell opportunities.
• Lead high-value contract negotiations aligned to JOLT’s commercial goals.
• Support Programmatic Activation and Performance
• Work with internal and external teams to set up and activate PMP deals and other programmatic opportunities.
• Monitor pacing, delivery, fill, and campaign performance to ensure revenue opportunities are fully captured.
• Troubleshoot campaign issues in partnership with SSPs, DSPs, ad operations, and account teams to resolve under delivery or activation challenges quickly.
• Drive Data-Informed Sales Strategy
• Analyze sales data, campaign performance, market trends, and industry insights to guide strategy and optimize performance.
• Use marketplace and client insights to refine sales approach, improve packaging, and strengthen JOLT’s value proposition.
• Build compelling sales stories and narratives that clearly communicate JOLT’s unique position in market.
• Campaign Oversight
• Develop media recommendations and campaign strategies aligned to client objectives.
• Ensure campaigns activate on time, meet objectives, and stay on budget.
• Deliver performance reporting, insights, and recommendations to clients and partners.
• Partner Across the Business
• Work closely with Marketing, Account Management, Ad Operations, Data & Insights, and other internal teams to deliver strong campaign execution and commercial outcomes.
• Present proposals internally and externally, ensuring alignment across the organization.
• Provide feedback to improve internal processes, inventory strategy, and go-to-market execution.
• Manage and Grow the Revenue Pipeline
• Own your revenue pipeline and consistently meet or exceed targets.
• Strategically nurture relationships across agencies, brands, and programmatic partners.
• Maintain accurate CRM records, pacing visibility, and forecasting discipline.
• Refined Sales Strategy
• Continuously evaluate success metrics, campaign results, and market feedback to evolve sales approaches.
• Contribute to building a high-performing commercial culture as the business scales.
• Bring a test-and-learn mindset to how JOLT grows both direct and programmatic revenue.

Requirements

• 7+ years of sales or advertising experience, ideally in out-of-home, digital advertising, or DOOH.
• Strong industry relationships with agencies and direct clients.
• Proven ability to meet and exceed revenue targets.
• Bachelor’s degree in Media, Marketing, Business, or related field— or equivalent work experience.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently and manage competing priorities.
• Strategic thinker with a solutions-first mindset.
• CRM proficiency (Salesforce experience strongly preferred).
• Willingness to travel within the U.S. as required.

Qualifications

• CRM proficiency (Salesforce experience strongly preferred).
• Willingness to travel within the U.S. as required.

Benefits

Employees will be provided with access to benefits in accordance with JOLT’s employee policies. These benefits include but are not limited to: Medical, Dental, Vision, Life Insurance, Long-Term Disability, 401(k), Parental Leave, Work Eligibility, and Equal Employment Opportunity.