Sales Development Representative

Who We Are

Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry. We deliver savings, insights, and technology that help operators, distributors, and manufacturers succeed. Our mission is to reshape how the foodservice industry connects and thrives through our portfolio of solutions.

About the Role

As a Sales Development Representative (SDR), you'll play a crucial role in our sales process by entering an exciting pathway to a sales career. You'll lead initial prospect outreach and conduct comprehensive needs assessments with key decision-makers to fill the pipelines with qualified opportunities for Buyers Edge Platform's sales teams.

Responsibilities

• Proactively identify and research potential leads through various channels, including inbound inquiries, outbound prospecting, and online research.
• Conduct market research, analyze and identify new business opportunities, and effectively prioritize leads.
• Nurture cold leads and progress them through the sales funnel.
• Close Manufacturer Appreciation Program (MAP) business by connecting a foodservice operator’s distributor to our Launchpad portal.
• Develop a strong understanding of the foodservice industry, distribution, and manufacturing.
• Conduct initial outreach, averaging at least 50 dials & 60 minutes of talk time daily to leads to assess their needs, pain points, and potential fit for our products/services.
• Perform digital portal walk-throughs for new and existing BEPL members.
• Gather critical information and maintain accurate records of all leads and opportunities in the Salesforce CRM system.
• Leverage Gong as a self-improvement tool.
• Schedule meetings, demos, or calls with qualified leads and existing Members for the sales teams.
• Provide detailed and relevant information to the prospects in preparation for their interaction with the sales team.
• Maintain a strong pipeline of interested prospects and consistently meet or exceed monthly sales quotas.
• Build and maintain relationships with potential and existing customers through effective communication, follow-ups, and providing value-added insights.
• Collaborate with the sales teams to ensure a smooth transition of qualified leads, providing necessary background information.
• Strive to be an expert on platform solutions.
• Work collaboratively with teams across the organization to maximize value.
• Be a resource to your peers and leadership team.
• Maintain and report on lead generation and qualification metrics and provide regular updates to the sales and marketing teams.

Qualification

• Conduct initial outreach, averaging at least 50 dials & 60 minutes of talk time daily to leads to assess their needs, pain points, and potential fit for our products/services.
• Perform digital portal walk-throughs for new and existing BEPL members.
• Gather critical information and maintain accurate records of all leads and opportunities in the Salesforce CRM system.
• Leverage Gong as a self-improvement tool.
• Schedule meetings, demos, or calls with qualified leads and existing Members for the sales teams.
• Provide detailed and relevant information to the prospects in preparation for their interaction with the sales team.
• Maintain a strong pipeline of interested prospects and consistently meet or exceed monthly sales quotas.
• Build and maintain relationships with potential and existing customers through effective communication, follow-ups, and providing value-added insights.
• Collaborate with the sales teams to ensure a smooth transition of qualified leads, providing necessary background information.
• Strive to be an expert on platform solutions.
• Work collaboratively with teams across the organization to maximize value.
• Be a resource to your peers and leadership team.
• Maintain and report on lead generation and qualification metrics and provide regular updates to the sales and marketing teams.

What You Bring

• Ideal sales prospecting, quota-bearing, outbound inside sales experience.
• Excellent communication and interpersonal skills, with the ability to connect with professionals in the restaurant industry.
• Confidence and ability to speak to customers, understanding their challenges, and effectively presenting solutions.
• Familiarity with CRM software (e.g., Salesforce) is an advantage.
• Post-secondary education in business-related disciplines, diploma, degree, or equivalent sales and business experience.
• A basic understanding of web-based platforms and Microsoft Suite.
• Strong business acumen and an understanding of value-based selling.
• Ability to consistently meet or exceed monthly sales quotas.
• Comfortable with a high volume of daily sales calls.
• Enthusiastic and effective communicator who practices active listening.
• Resilient and ambitious self-starter motivated by a competitive merit-based compensation structure.
• Experience with the foodservice industry is an asset.
• Ability to overcome common sales resistance and objections using proven techniques.
• Coachable and open to feedback from leadership to continually improve sales acumen.