Sales Development Representative

About the role

The Sales Development Representative (SDR) is responsible for driving growth by prospecting and proactively engaging with potential customers. This role requires high energy, a strong work ethic, and the ability to generate qualified leads and create new pipeline opportunities in collaboration with Sales and Marketing teams.

Core Responsibilities

• Possess high volume outbound activity, including cold calls, emails, and LinkedIn outreach
• Follow up on inbound leads from marketing campaigns, webinars, and website inquiries
• Identify and research potential customers that match Incentify’s Ideal Customer Profile (ICP)
• Qualify leads using frameworks such as BANT and MEDDIC
• Pass qualified leads to the Sales team for further engagement
• Maintain accurate records in HubSpot CRM
• Provide feedback to Marketing on lead quality and campaign effectiveness
• Share insights from customer interactions to improve targeting and messaging

Must-Have Qualifications

• 1-3 years MAX of sales development experience in software solutions (preferably SaaS)
• Strong cold-calling and phone communication skills
• Excellent customer service orientation and relationship-building skills
• Self-motivated, entrepreneurial mindset with ability to work in a fast-paced environment
• Strong team orientation and cross-functional collaboration skills

Preferred Qualifications

• Experience selling SaaS solutions in a B2B environment
• Familiarity with BANT and MEDDIC qualification frameworks
• Experience using HubSpot CRM