Sales Coordinator

About the role

The Sales Coordinator supports the Sales team by assisting with the planning, coordination, and execution of group sales and special events. This position serves as a primary point of contact for clients throughout the sales process, helping to ensure exceptional customer service and successful event execution.

Responsibilities

• Achieve highest contract ADR through driving short term and smaller high-end groups.
• Achieve company revenue goals by booking and executing logistically successful events.
• Conduct memorable and competitively unique tours.
• Attend BEO meetings and staff meetings.
• Develop an understanding of target customers and their individual needs.
• Support strategic sales plans and initiatives to achieve departmental sales goals.
• Identify, establish rapport and maintain contact with sales prospects and contacts.
• Sell, plan, and coordinate, in conjunction with our event supervisor, the group experience for all customers.
• Prolspect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by the team.
• Utilizes company CRM system to manage accounts, pipelines, productivity, and measurements.
• Develop and execute the preparation, issuance, and delivery of sales materials.
• Provide excellent customer service at all times.
• Identify and resolve client concerns.
• Accurately prepare ad hoc reports.
• Work closely with the Events team and other departments to ensure customer satisfaction.
• Provide timely feedback to leadership regarding customer concerns.
• Set up and manage information table(s) at trade shows or other events.

Requirements

• Previous customer service, sales support, hospitality, or event coordination experience preferred.
• Experience in a sports, entertainment, or hospitality venue and group sales is a plus.
• Proficient in CRM software (Salesforce preferred), and ticketing systems (Ticketmaster preferred), or the ability to quickly learn a new software.
• Creative and enthusiastic with excellent interpersonal and communication skills.
• Able to work race days, evenings, weekends, holidays, and special events as business needs require.
• People oriented, able to multi-task, be organized, motivated and detail focused.
• Prior interaction with the public and/or working knowledge of the horse racing industry preferred.
• Proficiency in Microsoft Suite and willing to learn additional software and technology as needed.
• Organizational and project management skills.
• Able to handle multiple assignments in a fast paced environment with tight deadlines.
• Interpersonal, communication, professionalism and diplomacy skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field required, or an equivalent combination of education and relevant experience.
• One to two years of customer service, hospitality, sales support, event coordination, or administrative experience preferred.
• Experience in a sports, entertainment, hospitality, or event venue is a plus.