Sales and Marketing Director

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity, Brookdale Peachtree and Brookdale East Broad is hiring a Sales Director to join their growing team in Statesville, NC. These senior living communities support residents through Assisted Living and Memory Care.

About the role

Oversee the Sales and Marketing department for three Brookdale communities in Statesville, NC. Manage sales staff, maintain or improve community occupancy, and close sales by assisting prospective residents and their families. Make outside business development sales calls and drive results through relationship-building and trust.

Responsibilities

• Maintain and/or improve the occupancy level and revenue production of the community in accordance with marketing and business plans, including completing sales calls and closing sales.
• Develop and maintain relationships with residents, family, and professional referral sources to generate leads.
• Plan, coordinate, and implement monthly prospect and/or referral source activities and events.
• Partner with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Supervise the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s).
• Close sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about services and programs.
• Respond promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
• Utilize sales processes, systems, and forms for external and internal sales to track information, compile data and reports, and achieve occupancy goals.
• Complete outside Business Development sales calls to meet or exceed established goals for professional leads per week, including legal, financial, medical, and community contacts.
• Develop and maintain relationships with residents, family, and professional referral sources on a weekly basis, providing information and conducting presentations.
• Follow up and execute sales processes with all leads from events.
• Research and provide recommendations for content and delivery of promotional materials (brochures, flyers, press releases, etc.).
• Monitor conversion ratios for business development calls, prospect calls, and tours; collect and analyze data to prepare weekly and monthly reports.
• Maintain a working knowledge of the lead management system to maximize sales effectiveness.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education.
• Minimum of five years of sales experience, preferably in the retirement industry, medical, or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads.
• Frequent car travel requires a valid driver's license.
• Knowledge of sales and marketing principles, Medicare and Medicaid regulations, and state regulations impacting service delivery.
• Ability to operate personal computers and related software (Microsoft Word, Excel, Outlook); experience with contact management databases is preferred.
• Strong time management, task, and project management skills in a dynamic environment.
• Ability to build trust, assess customer needs, and communicate effectively both verbally and in writing.
• Ability to work effectively with diverse personalities and treat people with dignity, respect, and fairness.

Skills

• Extensive knowledge of sales, marketing, and functional disciplines within the organization.
• Strong relationship-building and closing skills.
• Experience managing teams and achieving results through others.
• Analytical skills for tracking and reporting sales performance.

Benefits

• Full suite of health insurance (Medical, Dental, Vision) for eligible full-time associates.
• 401(k) retirement plan.
• Associate assistance program.
• Employee discounts and referral program.
• Early access to earned wages for hourly associates (outside of CA).
• Optional voluntary benefits including ID theft protection and pet insurance.
• Paid Time Off and paid holidays.
• Company-provided life insurance.
• Adoption benefit.
• Short-term and long-term disability coverage.
• Tuition reimbursement.
• Naturalization fee advancement for qualified associates (up to $725, less applicable taxes and withholding, after one year of employment).

Pay

Base pay in range will be determined by applicant’s skills and experience. The role is also eligible for monthly and quarterly commission opportunities.

Schedule

• Full-time position.
• Occasional weekend or evening work may be required to ensure shift coverage.
• Frequent travel required.

Physical Demands

• Standing, walking, and sitting.
• Use of hands and fingers to handle or feel; reach with hands and arms.
• Ability to talk or hear.
• Ability to lift up to 25 pounds.
• Vision requirements for the role.
• Requires interaction with co-workers, residents, or vendors.

About Us

Brookdale is a nationwide leader in senior living with 589 communities as of November 30, 2025, offering opportunities for professional growth and development. The company provides:

• Gracious hospitality and neighborliness for residents and families.
• A home-like feel and comfort for residents and visiting family members.
• Entertaining events and gatherings to foster connections.
• Industry-leading clinical care.
• Extensive corporate support, including a robust training program.