Sales and Marketing Director

Responsibilities

• Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• PARTNER(S) WITH REGIONAL SALES MANAGEMENT TO DEVELOP AND EXECUTE MARKETING PLANS AND ACHIEVE COMMUNITY OCCUPANCY GOALS.
• SUPERVISES THE ACTIVITIES OF AT LEAST TWO FULL-TIME EQUIVALENT (FTE) MARKETING COORDINATOR(S) AND/OR SALESCOUNSELOR(S) TO ACHIEVE THE DESIRED RESULTS OF THE COMMUNITY MARKETING AND BUSINESS PLANS.
• CLOSES SALES BY ASSISTING PROSPECTIVE RESIDENTS, THEIR FAMILY MEMBERS, AND/OR ADVISORS IN THE DECISION-MAKING PROCESS BY UNDERSTANDING THEIR NEEDS AND EDUCATING THEM ABOUT HOW SERVICES AND PROGRAMS CAN MEET THEIR NEEDS.
• RESPONDS PROMPTLY TO EVERY TELEPHONE CALL OR IN-PERSON INQUIRY FROM ALL REFERRAL SOURCES, PROSPECTIVE RESIDENTS, AND FAMILIES.
• PROVIDES APPROPRIATE COMMUNITY AND COMPANY INFORMATION TO ANYONE WHO INQUIRES.
• UTILIZES SALES PROCESSES, SYSTEMS, AND FORMS FOR EXTERNAL AND INTERNAL SALES TO PERFORM JOB DUTIES, TRACK INFORMATION, COMPILATION OF DATA AND REPORTS, AND ACHIEVE DESIRED COMMUNITY OCCUPANCY GOALS.
• COMPLETES OUTSIDE BUSINESS DEVELOPMENT SALES CALLS TO MEET OR EXCEED THE ESTABLISHED GOALS FOR PROFESSIONAL LEADS PER WEEK AS SET BY THE COMMUNITY MARKETING PLAN WITH REGIONAL SALES MANAGEMENT GUIDANCE.
• CONTACTS SOURCES INCLUDE LEGAL AND FINANCIAL PROFESSIONALS, SENIOR ORGANIZATIONS, APPROPRIATE SPECIAL INTEREST GROUPS, HOSPITAL DISCHARGE PLANNERS, SKILLED NURSING FACILITIES, RETIREMENT COMMUNITIES, CLERGY, MEDICAL INSURANCE PROVIDERS, AND OTHER LOCAL COMMUNITY CONTACTS.
• DEVELOPS AND MAINTAINS RELATIONSHIPS WITH AND GENERATES LEADS THROUGH RESIDENTS, FAMILY, AND PROFESSIONAL REFERRAL SOURCES ON A WEEKLY BASIS.
• PROVIDES INFORMATION AND CONDUCTS PRESENTATIONS ABOUT SERVICES AND PROGRAMS, MARKET ADVANTAGES, AVAILABILITY, AND OTHER RELEVANT INFORMATION TO MEET THE NEEDS OF PROSPECTIVE REFERRAL SOURCES AND COMMUNITY GROUPS.
• PARTNER(S) WITH REGIONAL SALES MANAGEMENT TO DEVELOP AND EXECUTE MARKETING PLANS AND ACHIEVE COMMUNITY OCCUPANCY GOALS.
• RESEARCHES AND PROVIDES RECOMMENDATIONS FOR CONTENT AND DELIVERY OF BROCHURES, FLYERS, PRESS RELEASES AND OTHER FORMS OF MEDIA THAT PROMOTE THE COMMUNITY SERVICES.
• AHIDES TO PROCEDURES IN THE DEVELOPMENT OF ADVERTISING MATERIALS BY WORKING WITH BROOKDALE’S CREATIVE SERVICES GROUP.
• MONITORS CONVERSION RATIOS REGARDING BUSINESS DEVELOPMENT CALLS TO DIRECT REFERRALS, PROSPECT CALLS, AND TOURS AND COLLECTS AND ANALYZES DATA TO PREPARE WEEKLY AND MONTHLY REPORTS.
• PROVIDES FREQUENT SALES PERFORMANCE ISSUE INFORMATION TO REGIONAL SALES MANAGEMENT.
• MANTAINS WORKING KNOWLEDGE OF THE LEAD MANAGEMENT SYSTEM AND USES SYSTEM TO MAXIMIZE SALES EFFECTIVENESS.
• SUPERVISES THE ACTIVITIES OF AT LEAST TWO FTE, MARKETING COORDINATOR(S) AND/OR SALESCOUNSELOR(S), TO ACHIEVE THE DESIRED RESULTS OF THE COMMUNITY MARKETING AND BUSINESS PLANS.

Qualifications

• Education and Experience: Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
• Minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.