Sales and Marketing Director

Responsibilities

• Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
• Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.
• Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
• Provides appropriate community and company information to anyone who inquires.
• Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
• Contact sources include legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
• Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.
• Follows up and executes sales processes with all leads from events.
• Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services.
• Adheres to procedures in the development of advertising materials by working with Brookdale’s Creative Services group.
• Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
• Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
• A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.