Sales and Marketing Coordinator

About the role

Department: Marketing
Location: Houston, Texas – Hybrid work environment (2 days in office per week); alternative work locations include Denver, Colorado or Boise, Idaho
Travel: Up to 30% as necessary, including overnight and air travel
Reports To: Vice President, Marketing
Employment Classification: Full-Time, Salary Non-Exempt
Salary Range: $60,000 – $75,000 base salary + discretionary annual bonus of up to 5%

Responsibilities

• Inbound Lead Coordination
• Respond to and qualify inbound demo requests received via form fills, phone, and email.
• Verify prospect fit against Ideal Customer Profile (ICP) criteria — including location, truck count, and account type.
• Maintain accurate lead and activity records in Salesforce.
• Sales–Marketing Liaison
• Serve as the go-to resource for how leads and activities should be logged and tracked.
• Follow up on event-sourced leads and ensure disposition is captured accurately.
• Flag process gaps or breakdowns between Marketing and Sales to the Vice President of Marketing.
• Sales Systems Support
• Support day-to-day use of SalesLoft and Consensus — help sales reps troubleshoot, use cadences correctly, and find the resources they need.
• Aid Marketing Operations with training sales and marketing team members on these platforms.
• Surface recurring issues or improvement ideas to the Marketing Operations Specialist (platform admin).
• Support execution of SalesLoft cadences in partnership with the Senior Marketing Manager.
• Field Marketing Support
• Cook up with Account Executives to pull prospect and target account lists for events.
• Execute post-event follow-up outreach.
• Support swag and materials management, including packing and shipping for events.
• Assist the Senior Field Marketing Specialist with on-site and logistics coordination as needed.

Requirements

• Educational Requirements: Bachelor’s degree in Marketing, Business, or a related technical field required.
• Experience: 1 to 5 years of experience in a sales support, marketing, or operations role preferred. Experience in B2B SaaS or transportation/logistics technology is a plus.
• Technical Requirements: Proficient or able to quickly become proficient in Microsoft Office Suite, Microsoft SharePoint, Salesforce CRM, HubSpot, SalesLoft, and Consensus.

Physical Requirements

• Ability to remain in a stationary position (seated or standing) for extended periods of time.
• Ability to frequently move about the office and at event venues.
• Ability to occasionally lift, carry, push, or pull objects weighing up to 25 pounds, including event materials, swag boxes, and equipment.
• Ability to travel up to 30% of the time, including overnight travel by air and ground transportation, to support field marketing events and other business needs, indoors and outdoors.
• Ability to operate standard office equipment including a computer, telephone, printer, and related peripherals.
• Visual acuity sufficient to read documents, computer screens, and mobile devices for extended periods.
• Manual dexterity sufficient to type, write, and handle event logistics materials as needed.

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage, with options to elect disability and life insurance plans, unlimited PTO, a hybrid work environment, training and development opportunities, and up to a 4% match on 401(k) contributions.

Salary Description

$60k to $75k annual base salary