Sales and Events Manager

Responsibilities

• Create accountability for profitable sales growth results
• Achieve restaurant financial goals, including but not limited to overall sales growth, close ratios, and private dining sales
• Manage and reconcile the local marketing budget to generate a positive return on investment (ROI) on sales initiatives
• Strategize with managing partner to identify specific business needs and implement sales plans to address gaps, such as:
• Create in-house or off-site events to source new business (meeting planners, administrative assistants, etc.)
• Introduce new and reintroduce lapsed guests to the restaurant by leveraging local marketing funds
• Provide insight into sales projections on a weekly basis and develop outreach and in-reach plans to meet sales targets
• (e.g. send invitations to organizations; create team contests; garner referrals; and reengage past guests)
• Cultivate guest relationships
• Build track customer relationship management (CRM) outreach to prospects and existing guests
• SOURCE new business by developing referral relationships with partner organizations (chambers, CVB, hotels, etc.)
• Grow guest database for actionable outreach (birthday, anniversary, email marketing) by ensuring guest and reservation information database is accurately recorded and cleansed weekly
• Develop and foster a strong sales culture by educating and coaching team members on relationship building and sales growth
• Grow contracted dining business by creating indulgent experiences
• SOURCE, develop, and grow relationships with key stakeholders at nearby businesses (e.g. admins, meeting planners, etc.)
• Negotiate contracts, accurately record event details in the group sales software and reservation system, and communicate/deliver event orders to managers, culinary and service team members to create indulgent event experiences for our guests
• Create accountability for flawlessly planning and executing all contracted dining events
• Greet, be present and be of service to event hosts to ensure their expectations are exceeded (typically remain in the restaurant until main course is served)
• Follow up with private dining guests after their events to gauge feedback, be of service and secure repeat business

Qualifications

• Proficient verbal and written English communication required
• Experience in luxury brands or high-touch service culture preferred
• Bachelor's degree (Hospitality, Business) preferred
• Proficiency with Outlook, OpenTable and Gather preferred