Sales and Events Manager

Function & Role

The Sales & Events Manager under general supervision of the General Manager is the prominent, high-energy face of the Monarch Club lifestyle and events. This role is a perfect blend of active event sales, strategic marketing collaboration, and supportive leadership. While actively driving revenue and facility utilization, the Sales & Events Manager focuses heavily on mentoring, lifting up, and providing vital administrative backing to the coordinators who plan community programming. This position infuses professionalism, energy, and a high-end luxury resort feel into the community to ensure residents' social and recreational needs are met with absolute satisfaction.

Supervisory Responsibilities

• Direct administrative oversight, guidance, and daily management to the Lifestyle Coordinator, Events Coordinator, on-site event staff, and external lifestyle/event vendors.

Requirements

• Previous experience in active event sales, revenue generation, and client relationship management required.
• 35 years of progressive leadership experience in hospitality sales, luxury event planning, high-end country clubs, or resort operations preferred.
• Proven experience in activity/event budgeting, P&L tracking, forecasting, and vendor contract negotiations.
• Demonstrated ability to lead, support, and develop administrative or coordinating staff with a collaborative, people-first mindset.
• Personal computer proficiency, including high comfort with Microsoft Outlook, Word, Excel, PowerPoint, and quick adaptation to specialized club management systems (e.g., Northstar).
• Banquet set-up, F&B collaboration, and luxury operations experience preferred.

Responsibilities and Duties

• Community Leadership & Team Support:
• Coaching & Advocacy: Act as the primary champion and mentor for the Lifestyle and Events Coordinators, providing them with the administrative backing, resources, and leadership guidance they need to excel.
• Operational Lifeline: Work side-by-side with coordinators during the planning phases of major community programs, stepping in to streamline logistics, solve complex administrative bottlenecks, and balance workloads.
• Strategic Marketing: Partner hand-in-hand with the Communications Manager to help produce high-quality, call-to-action emails, social media content, and lifestyle flyers that generate buzz and drive attendance.
• Brand Ambassador: Greet, welcome, and deliver the "Trilogy Experience" to all incoming members and guests, serving as a high-energy, natural connector. Facilitate or support monthly New Member Orientations to ensure seamless transitions.
• Event Sales & Revenue Generation:
• Drive Revenue: Actively prospect, pitch, and sell private events, corporate gatherings, and upscale community functions to maximize the utilization of our gorgeous club facilities.
• The Ultimate Host: With the assistance of your Lifestyle and Event Coordinators, plan, sell, and facilitate premium, high-touch experiences that leave a legendary impression.
• Asset Optimization: Look for and develop innovative ways to maximize club facility and event space rentals, converting inquiries into bookings.
• F&B Collaboration & Synergies:
• Unified Hospitality: Partner closely with the Food & Beverage (F&B) Team to align event sales with culinary and service capabilities, ensuring high-quality execution of custom catering menus and banquet operations.
• Seamless Operations: Collaborate with F&B leadership to maximize food and beverage revenue during lifestyle events, seasonal member gatherings, and private venue buyouts.
• Event Execution & Floor Management:
• End-to-End Collaboration: Oversee the complete lifecycle of events from initial design layout and sales negotiation to final cleanup, spanning backyard bocce tournaments, boutique wine tastings, and full-scale outdoor concerts.
• Lead the Floor: Serve as the senior powerhouse on the floor during major events, providing a supportive, calming presence for staff and coordinators while coordinating setups, managing staff, and solving problems on the fly.
• Quality Control: Ensure each program and event is perfectly set up and consistently meets or exceeds client and member expectations. Review and strictly control facilities at the close of every event.
• Daily Operations, Budgeting & Tech:
• Own the Books: Assist the GM and management team in maintaining, monitoring, and projecting the annual budgets for the activities, lifestyle, and events departments monthly. Maintain established financial parameters.
• Vendor & Contract Master: Handle contract negotiations and lock in top-tier entertainment, caterers, and external vendors, ensuring they adhere to guidelines and meet club standards.
• Tech Savvy: Master and utilize the Northstar reservation system to track sales pipelines, manage event logistics, promote happenings on the member website, and analyze spending trends.
• Reporting: Complete daily, weekly, and monthly computer/paper-generated reports as required by management and attend weekly staff meetings.

HOAMCO Employees Excel At

• Consistently projecting a positive, professional, and enthusiastic image of the company.
• Prioritizing tasks effectively in a fast-paced environment, handling interruptions seamlessly.
• Being strong team players, ready to assist and lift up others as needed.
• Demonstrating highly effective interpersonal skills and collaborating well with colleagues.
• Providing exceptional customer service and upholding integrity and credibility.

Physical Demand/Work Environment

• The associate must occasionally lift and/or move up to approximately 50 pounds during event setups and breakdowns alongside their team.
• The associate will need to be able to work flexible hours, requiring weekends, evenings, and holidays as needed for major events.
• The associate is required to adhere to a specific dress code which features a sharp, professional resort-casual style.
• The noise level in the work environment ranges from usually quiet to loud during major social productions.

What We Offer

• Comprehensive benefits package including medical, dental, and vision
• Wellness program
• Flexible Spending Accounts
• Company-matching 401k contributions
• Paid time off for vacation, holidays, medical, and volunteering
• Paid parental leave
• Training and educational assistance
• Support programs, including Employee Assistance Program and Calm Health
• Optional benefits including short- and long-term disability, life insurance, and pet insurance
• Most importantly, a caring team who is dedicated to your success!