SAAS Lead Generation Specialist

About the role

We are seeking a driven, self-motivated Sales & Lead Generation Specialist to support business growth and revenue generation for a leading Software-as-a-Service (SaaS) platform.

Key Responsibilities

• Generate qualified leads through multiple channels, including outbound prospecting, networking, events, referrals, and digital campaigns
• Engage with prospects at trade shows, conferences, product launches, webinars, and customer meetings
• Develop and nurture a strong pipeline of qualified leads
• Execute event-related lead generation activities, including booth management, attendee engagement, and post-event follow-up
• Conduct webinars, product awareness sessions, and virtual presentations to generate interest and opportunities
• Maintain accurate records of prospect interactions, pipeline activities, and sales opportunities within the CRM system
• Collaborate closely with marketing, sales, product, and customer success teams to maximize lead conversion and revenue growth
• Travel as required to customer locations, industry events, and business meetings
• Follow up with leads through phone calls, emails, social selling, and other communication channels

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, Sales, or a related field
• Experience in SaaS sales, business development, lead generation, or inside sales
• Strong communication, presentation, and relationship management skills
• Proven ability to identify, qualify, and nurture sales opportunities
• Experience using CRM platforms to manage leads, activities, and pipeline reporting
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Able to work independently in a fast-paced, target-driven environment
• Willingness to travel regularly as required

Preferred Qualifications

• Experience in Learning Management Systems (LMS), HR Technology, EdTech, Enterprise Software, or related SaaS products
• Familiarity with Salesforce or similar CRM ecosystems
• Experience conducting webinars, product demonstrations, and virtual sales presentations
• Track record of meeting or exceeding sales and lead generation targets

What We Offer

• Competitive compensation package with performance-based incentives
• Opportunity to work with an innovative and growing technology organization
• Professional development and career growth opportunities
• Collaborative and high-performance work environment
• Comprehensive employee benefits package