RVP, PBM Enterprise Sales

About the role

The RVP, PBM Enterprise Sales is a member of the Rightway Commercial team, reporting into the VP, Head of PBM Enterprise. Our innovative, full-stack pharmacy benefit management (PBM) offering represents an important growth area for Rightway. Through modern technology, concierge pharmacist guidance, and a fully aligned pricing model, Rightway is improving the member experience and helping clients better manage pharmacy spend to make drugs more affordable for their employees and dependents. Rightway's modern PBM combines transparent, aligned economics with integrated clinical guidance to deliver a radically improved pharmacy experience. We are redefining how employers think about PBM partnerships. This role is ideal for someone who pairs strategic thinking with disciplined execution. The RVP is responsible for directly selling our PBM solution to self-funded employers (5-20k lives) by developing channel relationships, sourcing new client prospects, and managing complex, multi-stakeholder deals from start to finish. Success in this role requires someone who approaches their territory like a business: organized, data-driven, and thoughtful in how they structure, prioritize, and advance deals, while maintaining the curiosity and creativity to adapt in a fast-changing market. This position will have a direct impact on the overall growth and success of Rightway, helping further our mission of being a category-defining healthcare technology company.

Responsibilities

• Call on self-funded employer groups of 5-20k lives, third party administrators, brokers, consultants, and coalitions to sell our pharmacy benefit management (PBM) solution within your assigned territory. This segment represents one of Rightway's fastest-growing and most strategically important markets.
• Collaborate with Commercial leadership to develop and execute a direct-to-prospect strategy, managing complex deals from initial discovery through RFP and finalist stages with strategic precision and strong internal coordination.
• Identify, source, and build relationships with new client prospects and channel partners, managing discovery and solution development, pricing recommendations, proposals, and finalist presentations end to end.
• Apply strategic deal management to structure pricing, contracting, and solution design that balances