Retention Marketing Manager (Remote) - 1065

About the role

We’re looking for a Retention Marketing Manager to join our team at Etsy and help implement a customer-first engagement strategy to drive buyer retention and long-term value.

This role works cross-functionally with partners in Product, Engineering, Analytics, Product Marketing, and Design to bring your strategies to life and continuously optimize performance through experimentation and iteration.

Responsibilities

• Develop and implement automated and personalized retention marketing strategies using email, SMS, push, and other owned channels
• Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
• Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
• Analyze performance and apply findings to future strategies and experiment
• Stay current with industry trends and best practices in lifecycle and retention marketing, mobile engagement, and digital marketing
• Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increases team agility
• Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis

Requirements

• 5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
• Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns
• Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests
• Strong project management, delivering successful long term campaign execution and ability to work at a fast pace while handling competing priorities
• Tech-savvy, with a proven track record to quickly learn new skills and assimilate new technologies
• Accountability to deliver high quality work and are proactive to share new insights with peers and leadership
• Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
• Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams
• Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
• Experience using HTML to build and personalize marketing communications