Retention Marketing Manager (100% Remote)

About the role

The Mom Project is excited to support Etsy with their search for a Retention Marketing Manager to join their team on a contract basis. Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Responsibilities

• Develop and implement automated and personalized retention marketing strategies using email, SMS, push, and other owned channels
• Launch and optimize campaigns aimed at driving repeat engagement and deepening buyer relationships throughout their lifecycle
• Leverage customer data and insights to identify high-value segments for personalization and tailor messaging accordingly
• Manage end-to-end campaign execution using platforms such as Braze (or similar ESP/CRM tools)
• Analyze performance and apply findings to future strategies and experiments
• Stay current with industry trends and best practices in lifecycle and retention marketing, mobile engagement, and digital marketing
• Contribute to continuously improving team processes and efficiency by making recommendations and implementing measures that increase team agility
• Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and dependencies on a weekly basis
• Occasionally work outside of normal business hours such as weekends, late nights, or early mornings, depending on campaign launch times and any urgent messages that need to be delivered

Requirements

Qualities that will help you thrive in this role are:

• 5+ years of experience in a Retention Marketing role with a strong track record for complex campaign execution and performance impact
• Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns
• Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests
• Strong project management, delivering successful long-term campaign execution and ability to work at a fast pace while handling competing priorities
• Tech-savvy with a proven track record to quickly learn new skills and assimilate new technologies
• Accountable to deliver high-quality work and proactive to share new insights with peers and leadership
• Critical thinker with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape
• Natural collaborator who is able to build positive relationships across the company and drive decision-making for cross-functional teams
• Understanding of CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
• Knowledge of data segmentation and attribution, including knowledge of SQL
• Technical skill with a proven track record to quickly learn new skills and assimilate new technologies

Qualifications

This role requires occasional working outside of normal business hours such as weekends, late nights, or early mornings, depending on campaign launch times and any urgent messages that need to be delivered.

Skills

Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns.

Benefits

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Pay

Competitive salary range for this position.

Schedule

100% remote