Retention Marketing Coordinator

About the role

Sticky Digital is a fully remote retention marketing agency seeking a full‑time Retention Marketing Coordinator. The coordinator will schedule, create, execute, and analyze email and SMS marketing initiatives, working closely with all team members to increase sales and engagement. The role runs email and SMS programs end‑to‑end, including planning, creative briefing, scheduling, segmentation, testing, and execution.

Responsibilities

• Collaborate with email strategists, project managers, graphic designers, and product development teams to create and deliver compelling email communications for newsletters, customer surveys, sales promotions, and other audiences.
• Oversee daily email operations to ensure timely completion and deployment through ESPs such as Klaviyo, SMSBump, Attentive, HubSpot, etc.
• Monitor campaign and delivery performance on a daily basis.
• Segment email lists and develop nurturing systems for various audiences.
• Manage the subscriber database to grow the email list and improve response rates.
• Measure the effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI.
• Assist in writing and editing copy for email and SMS communications.
• Analyze analytics and generate performance reports.

Qualifications

• Minimum 3 years of hands‑on experience building in Klaviyo (flows, campaigns, segments, templates, reporting).
• Experience building and managing SMS programs in Attentive, Postscript, or SMSBump.
• Proven ability to write and edit email and SMS copy.
• Working HTML and CSS skills, including troubleshooting rendering issues and editing template code directly.
• Strong understanding of CAN‑SPAM, TCPA, and deliverability best practices.
• Familiarity with Yotpo, HubSpot, Shopify, and Asana.
• Track record of segmentation and A/B testing that demonstrably improved performance.
• Strong quantitative and analytical skills; ability to pull reporting data and draw clear conclusions.
• Excellent planning, organization, and time‑management skills across multiple client accounts.
• Strong attention to detail.
• Comfortable working independently in a fully remote environment.

Schedule

Core hours are 9:00 am to 5:00 pm PST, Monday through Friday. Availability during these hours is required to support client sends, internal reviews, and team communication.