Retention Marketing Coordinator

About Our Client

The organization operates in the outdoor apparel and accessories industry, inspired by mountain life and committed to environmental stewardship. It addresses the challenge of creating functional, innovative products that reflect the mountain lifestyle while focusing on sustainable materials and responsible supply chains. The company engages customers through multiple channels including online, catalog, B2B, and retail locations.

About the Opportunity

The Retention Marketing Coordinator role is central to executing the organization's retention marketing across email, SMS, and supporting channels. This position builds and deploys campaigns, monitors their performance, and refines retention strategies to effectively engage a loyal customer base. The role supports the lifecycle marketing strategy, ensuring communications reach the right audience at optimal times.

Responsibilities

• Build, quality check, schedule, and deploy email and SMS campaigns using Klaviyo
• Maintain and optimize automated lifecycle flows such as welcome, post-purchase, and win-back sequences
• Manage segmentation and dynamic audience lists for precise targeting
• Collaborate with Creative and Brand teams on campaign assets
• Compile and analyze weekly and monthly performance reports
• Support A/B test setup, monitoring, and documentation
• Support cross-channel reporting and maintain retention dashboards
• Coordinate campaign briefs and asset management among teams
• Support paid remarketing initiatives with audience development
• Maintain the retention marketing calendar and scheduling
• Contribute to integrated retention efforts across channels
• Assist with incrementality and A/B testing and document results
• Identify improvements in flow logic, segmentation, and send cadence

Requirements

• 1-4 years of experience in email, CRM, or retention marketing; ecommerce experience strongly preferred
• Proficient in Klaviyo, capable of independently building emails, flows, and managing lists
• Understanding of retention marketing across multiple channels
• Strong analytical skills with Excel proficiency
• Experience with GA4
• High attention to detail in QA and data accuracy
• Ability to translate data into clear insights
• Strong organizational skills managing multiple campaigns
• Genuine interest in customer behavior and retention strategy
• Experience in DTC, outdoor, or apparel sectors is a plus

Pay Range and Compensation Package

Base salary range: $55,000-$70,000, dependent on experience, skills, and qualifications

Benefits & Perks

• Medical, Dental, and Vision insurance plans
• Company-paid long-term disability
• Employee Assistance Program
• 401(k) plan with company match
• Company Culture Committee focused on Health and Wellness, Diversity, Equity & Inclusion, and Environmental initiatives
• Generous paid time off policies
• Product gear testing and other perks

Equal Opportunity Statement

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.