Retention and Engagement Marketing Email Developer (100% Remote)

About The Role

The Retention and Engagement Marketing Email Developer will join Etsy’s REM Operations & Insights team, working at the heart of campaign execution. In this role, you’ll focus on building, testing, and deploying automated email, push, and SMS marketing programs—ensuring every workflow, integration, and personalization element functions flawlessly to deliver high-impact retention and engagement campaigns at scale. You will partner closely with Retention & Engagement Marketing, Analytics, Product, and Engineering teams to design, develop, and maintain robust solutions that enable automation, scalability, and deep audience segmentation. You will also work with stakeholders to continuously enhance our technical capabilities—optimizing workflows, enabling experimentation, and driving measurable improvements in campaign performance and customer engagement.

Responsibilities

• Build, optimize, and maintain marketing workflows, templates, and automations across owned channels (email, push, SMS).
• Create and manage integrations between marketing platforms, data warehouses, and other internal tools, testing.
• Partner with analytics teams to ensure accurate tracking, reporting, and campaign measurement.
• Create complex experiment designs using Canvas.
• Identify opportunities to improve process efficiency, reduce manual work, and enhance data quality.
• Troubleshoot and resolve technical issues related to campaign execution.
• Stay up to date on marketing technology advancements and best practices to inform future development.

Requirements

• Strong proficiency with one or more enterprise marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, etc.). Braze experience and/or certification is highly preferred.
• Experience with HTML/CSS and scripting languages such as Liquid.
• Familiarity with APIs and data integration best practices—prior experience with Postman or other tools for QA is a plus.
• Ability to translate marketing requirements into scalable technical solutions.
• Highly organized with strong attention to detail and a commitment to quality.
• Comfortable working in a fast-paced, collaborative environment with shifting priorities.
• Ability to write basic SQL queries for fetching and analyzing transactional data is a plus.
• Experience with Looker, Tableau, or other data visualization software is a plus.

Qualifications

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Minimum of 3 years of relevant experience in marketing technology, marketing automation, and data integration.

Skills

• Technical proficiency with marketing automation platforms.
• Experience with HTML/CSS and scripting languages.
• Knowledge of APIs and data integration best practices.
• Ability to translate marketing requirements into technical solutions.
• Experience with SQL for data analysis.
• Experience with data visualization tools.

Benefits

• Competitive salary range.
• Flexible work arrangements including remote and hybrid options.
• Opportunities for professional growth and development.

Pay

Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Schedule

M-F, 40 hours/week
Core working hours: 10:00 am–5:00 pm US ET
This position can be 100% Remote or Hybrid in Brooklyn, NY - 2 days on-site and 3 days remote