Retail Sales Development Representative

Partnering with Marketing and Truck Sales Representatives, this role supports revenue growth through prompt lead response, consistent follow-up, and effective CRM management. Reporting to the Director of eCommerce and Digital Marketing, the position helps ensure a seamless customer experience, strong sales team handoff, and improved lead conversion.

Essential Job Functions

• Serve as the first point of contact for retail truck buyers by responding promptly to inquiries from website, phone, email, text, AI-driven channels, and third-party marketplaces.
• Conduct discovery conversations to assess customer vehicle needs, purchase timeline, trade-in opportunities, financing requirements, and sales readiness.
• Qualify and develop inbound leads using standardized sales development processes to create high-quality sales opportunities.
• Recommend appropriate vehicle options or alternatives based on customer needs, inventory availability, and overall fit.
• Maintain consistent follow-up with prospects through CRM-driven workflows until they are ready for sales engagement or purchase.
• Accurately document customer interactions, qualification details, lead sources, and follow-up activities in the CRM system while maintaining data integrity.
• Schedule customer appointments and coordinate timely handoff of qualified opportunities to local dealership sales teams.
• Provide clear customer notes and qualification insights to support effective sales engagement and improve lead conversion.

Education And/or Experience

• High school diploma or GED required; Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Minimum of two years of experience in inside sales, sales development, business development, lead generation, or customer engagement roles.
• Experience utilizing Microsoft Dynamics 365 (D365) or other enterprise CRM platforms to manage customer relationships, sales activities, and lead pipelines required.
• Preferred experience in the commercial truck, automotive, or transportation industry.
• Experience managing and converting digitally generated sales leads, including website, marketplace, and other online customer inquiries, preferred.
• A valid driver’s license may be required, along with a driving record that meets the requirements of the company’s insurance provider.

Total Rewards & Compensation

• Exceptional Total Rewards package with outstanding healthcare benefits.
• Robust 401(k) plan with company matching and an employee stock purchase program.
• Performance-based incentives and opportunities for professional growth through ongoing training and development.
• Minimum pay rate: USD $65,000.00/Yr.
• Maximum pay rate: USD $80,000.00/Yr.