Retail Media Specialist

Job Summary

The Central Garden & Pet Dog & Cat Segment is seeking a Retail Media Specialist in their Neptune City, NJ facility. This role supports the execution of Sponsored Ads campaigns on Amazon, Walmart, and Chewy for various brands.

About the Role

This role sits on the Digital Marketing and E-Commerce Team and reports to the Sr. Retail Media Manager. Key responsibilities include campaign optimizations, keyword research, budget pacing, reporting, and cross-functional support.

Responsibilities

• Support the Retail Media Manager in the tactical execution of Sponsored Ads campaigns on Amazon, Walmart, and Chewy.
• Manage campaign setup, optimizations, and reporting.
• Develop and collaborate on keywords, targeting, and overall campaign strategy.
• Track and report on key performance indicators (KPIs).
• Create actionable insights and recommendations.
• Manage campaign budget pacing and assist with budget tracking.
• Collaborate with Digital Marketing and Creative teams to create impactful imagery and video content.
• Collaborate with vendor and marketplace sales leads to align campaign coverage with inventory changes and promotions.
• Work cross-functionally with Inventory Planning, Creative, Content, PIM Team, Sales, Brand Marketing, and Digicomm.

Requirements

• A 4-year college degree or equivalent experience in marketing, business, analytics, or related field.
• 2+ years of hands-on experience managing and optimizing Amazon Sponsored Ads campaigns for multiple brands and/or clients simultaneously.
• Experience with Amazon DSP, Walmart Connect, Chewy, Criteo, Citrus Ad, Instacart Ads, and other ad platforms is a plus.
• Experience managing Amazon Sponsored Ads campaigns in a hybrid 1P/3P business, a big plus.
• Strong analytical skills, proven ability to analyze and interpret data, prepare and present reporting, and communicate results, insights, and recommendations.
• Experience in Microsoft Office (Word, Excel, PowerPoint).
• Certifications for Amazon Advertising (Foundations, Sponsored Ads, Optimization, Video Ads) and Walmart Connect (Retail Media) are preferred. Certifications for other platforms are a plus.
• Understanding of the E-Commerce and Retail Media landscape and available technology and tools.
• Ability to manage multiple projects simultaneously, meet deadlines, and collaborate cross-functionally in a highly matrixed and fast-paced environment.
• Intellectual curiosity and thirst for innovation and success.
• Positive attitude.

Qualifications

• Intellectual curiosity and thirst for innovation and success.
• Positive attitude.

Skills

• Hands-on experience managing and optimizing Amazon Sponsored Ads campaigns.
• Experience with Amazon DSP, Walmart Connect, Chewy, Criteo, Citrus Ad, Instacart Ads, and other ad platforms.
• Strong analytical skills and ability to interpret data.
• Proven ability to create actionable insights and recommendations.
• Experience in Microsoft Office (Word, Excel, PowerPoint).
• Understanding of the E-Commerce and Retail Media landscape.
• Ability to manage multiple projects simultaneously.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life and Disability Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401k with a 3% company match and annual employer discretionary contribution.
• Paid vacation, holidays, and sick time.
• Employee Assistance Program.
• Access to thousands of free online courses.
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications).
• Referral Program with a cash bonus.
• Access to on-demand pay.
• Paid parental leave.