Retail Media Specialist

Retail Media & Search Advertising Execution

• Execute and optimize retail media campaigns across key platforms, including Amazon Advertising, Walmart Connect, and Target Roundel.
• Oversee daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and brand goals.
• Ensure campaigns are delivering against established KPIs and revenue targets.
• Implement tailored paid search strategies for each retailer, following platform-specific best practices.
• Monitor campaign performance, analyze key metrics, and adjust tactics to improve ROI and efficiency.
• Provide regular reports with insights and recommendations.

Retailer-Specific Execution

• Work closely with internal teams (Sales, Brand, and eCommerce) to ensure retail media efforts support overall business goals.
• Assist in managing and allocating retail media investments, ensuring proper spend distribution across search, onsite, and offsite media.

Performance Tracking

• Support planning and activation of awareness-driving campaigns in self-serve platforms such as Walmart Connect (WMC), Target Roundel, and Amazon DSP.
• Build and review media plans, identify target audiences, and ensure campaigns launch on time.
• Execute programmatic campaigns, including through The Trade Desk, by reviewing audience segments, setting up campaigns, monitoring & optimizing delivery, and providing reporting on campaign performance.

Creative Workflow & Collaboration

• Manage the creative review process for retail media campaigns, including trafficking assets, coordinating feedback through Target’s workflow tools, and partnering with internal digital designers to ensure assets meet retailer requirements.

Retail Partner Support

• Help coordinate retail media plans in partnership the Retail Media Manager, Sales and Brand Activation teams to drive traffic and conversions.

Digital Shelf Support

• Content Collaboration: Work with SEO and content teams to ensure paid and organic efforts complement each other for maximum visibility and conversion.
• Campaign Monitoring: Track share of shelf and discoverability within retailer search and taxonomy to ensure strong product presence.

Data & Analytics

• Campaign Reporting & Analysis: Prepare regular reports that connect retail media campaign KPIs (e.g., impressions, CTR, ROAS) to topline outcomes such as sales and revenue performance across key retailers.
• Insights Development: Translate campaign data into actionable insights by identifying trends, highlighting what is driving performance, and recommending optimizations that align with business objectives.
• Performance Storytelling: Support internal presentations by building clear, insight-driven summaries that link advertising performance back to overall brand and category growth, making results understandable and actionable for cross-functional partners.

Ongoing Learning

• Stay up to date on retail media trends, new ad formats, and platform updates to improve execution.