Retail Media Ecosystem & Solutions Leader

About the role

The Retail Media Ecosystem & Solutions Leader serves as the market intelligence, ecosystem strategy, and solutions development engine within the commerce media industry. This role tracks the ad tech landscape, identifies emerging opportunities for growth, and translates knowledge of the market into client-facing strategies, partnership recommendations, and new business development.

Responsibilities

• Maintain a current, structured view of the competitive RMN landscape including Amazon Ads, Walmart Connect, Kroger Precision Marketing, Target Roundel, and emerging independent networks
• Identify, evaluate, and prioritize ecosystem partnership opportunities across ad tech vendors, data providers, and measurement companies
• Lead ecosystem partner relationship development, managing joint solution narratives and go-to-market collaboration with strategic vendors
• Shape RMN solution offerings by connecting client business needs with internal capabilities and external partner technology
• Serve as a senior client advisor on retail media strategy, ecosystem navigation, and platform selection
• Collaborate with Product, Data, and Engineering leads to ensure the solutions narrative stays aligned with actual platform capability and roadmap direction

Requirements

• 8+ years of experience in retail media, ad tech, or digital media with direct exposure to RMN platforms, programmatic infrastructure, or commerce media strategy
• 5+ years of experience originating or materially contributing to new business development in a client services, consulting, or media solutions environment
• 5+ years of experience managing or advising senior client stakeholders at the VP or C-suite level

Nice to have

• Deep knowledge of the retail media technology stack including ad serving, DSP/SSP integrations, clean rooms, identity resolution, and measurement and attribution frameworks
• Demonstrated ability to synthesize complex market dynamics into clear strategic recommendations
• Strong understanding of first-party data strategy, audience monetization, and closed-loop measurement from the retailer perspective
• Experience working across product, engineering, or data teams with enough technical fluency to shape solutions and evaluate vendor capabilities
• Excellent written and verbal communication skills with the ability to calibrate your message for brand marketers, technologists, and executive stakeholders
• Existing relationships with ad tech platform vendors, data providers, or measurement companies active in the retail media space
• Familiarity with RMN platforms such as Criteo Retail Media, Epsilon Retail Media, CitrusAd, Kevel, or Microsoft PromoteIQ
• Experience with commerce media formats beyond on-site display including CTV, DOOH, offsite programmatic, and social commerce
• Familiarity with IAB and IAB Tech Lab retail media measurement standards and clean room interoperability frameworks
• Experience in a consulting, systems integration, or managed services environment