Director, Retail Media Platform
Staples · Framingham, MA · 2 wk ago
Business DevelopmentFull-time
Total Rewards
- Competitive base salary + bonus on eligible positions
- Paid Time Off: 22 days plus 7 major holidays and 1 floating holiday
- 401(k) Matching: Company match 401(k) plan
- Discounts: Online and retail discounts
- Wellness: Physical and mental health wellness programs
- On-site Amenities: Daycare, cafeteria, fitness center, and coffee shop at our HQ
What you’ll be doing:
- Identify and prioritize opportunities for innovation and growth
- Evaluate and evolve the ad tech and measurement ecosystem to support continued growth and innovation
- Serve as a key translator between Staples Media Network business needs and internal product/engineering teams to deliver scalable solutions
- Oversee measurement and reporting, including working with Vendor Analytics Manager to define key KPIs, design vendor reporting dashboards, and manage overall vendor analytics
- Provide POV on retail media trends, vendor landscape, and competitive positioning to guide investment decisions
- Support alignment and contribute to buy-in with cross-functional stakeholders and senior leadership
- Create communications for various stakeholders to share insights, action items, and pipeline in a timely fashion
- Collaborate with analytics leads to provide robust forecasting & measurement/reporting to vendors
- Stay up to date on trends across retail media and the broader retail landscape
- Develop communication materials on product and performance updates for senior stakeholders and steering committee discussions
- Work with agency resources to ensure processes are established and can sustainably scale, while adhering to Staples requirements & all current and future ad units based on product roadmap
What you bring to the table:
- Strategic Thinking: Ability to translate business needs into product and ad technology solutions and drive execution aligned with media strategy and business goals
- Leadership: Proven ability to lead cross-functional initiatives across media, product, and analytics teams, motivate employees, and manage performance
- Communication: Exceptional verbal and written communication skills with the ability to influence key stakeholders at all levels
- Negotiation Skills: Strong negotiation capabilities for managing media contracts and partnerships
- Analytical Skills: Ability to interpret complex media data and make data-driven decisions
Basic Qualifications:
- Bachelor’s degree in BA/BS in Business, Finance, Economics, Marketing, Data science, or another related field and/or master's degree in business/technical field or equivalent work experience
- 10+ years of experience in digital media and/or retail media with a strong product, ad operations and account management background
- Strong knowledge of digital media channels, technology, operations, and CRM/audience activation
- 5+ years management experience, with a track record of leading cross-functional teams and managing significant media budgets
- Strong understanding of retail media: programmatic, managed service, on/offsite, in store - and associated reporting and analytic models
- A proven leader and self-starter who can independently lead both strategy and execution, gain internal consensus, and communicate effectively up and down
- Strong leadership skills with proven experience in retail media and management
- Experience working closely with media sales and account teams to support client and partner needs
- Proven experience leading a product organization in the digital media/technology space, and/or proven experience leading a core business operations org in the digital media/technology space
- Strong technical and operational foundation, with relevant experience in digital media advertising technologies & execution (including onsite advertising operations, DSPs, offline paid media, ad serving/data technology, etc.)
- Strong interpersonal and presentation skills as well as demonstrated experience in fact-based analysis, including the ability to persuasively present insights and recommendations to senior management and build relationships with senior business partners
- Strong strategic, analytical, and critical thinking skills; strong bias towards data-based decision making with the ability to break down complex problems and formulate plans
Preferred Qualifications:
- Master's degree or MBA preferred
- Experience working in a global media environment
- Familiarity with emerging media technologies and trends
- Master’s degree or MBA with a focus on marketing, media, or business administration
- Prior experience in building new media channels or expanding existing media networks