Retail Media Analyst

About the Role

PetIQ is seeking a Retail Media Analyst to support media campaigns across Amazon, Walmart, Chewy, Petco, PetSmart, and other key retail partners. In this cross-functional role, you'll help plan, execute, optimize, and report on retail media campaigns while partnering with Brand, Sales, eCommerce, and Media teams. You'll leverage retailer data, keyword strategy, bid optimization, and performance insights to improve visibility, conversions, and ROI across PetIQ's portfolio of pet health and wellness brands.

Responsibilities

• Serve as day-to-day support for retail media campaign activation and optimization across key retailer platforms, including Amazon Ads, Walmart Connect, Chewy Ads, Petco Ads, and other strategic retail media networks.
• Support keyword strategy, search term analysis, bid optimization, targeting adjustments, campaign structure, and budget recommendations to improve visibility, conversion, and efficiency across priority brands and items.
• Monitor campaign pacing, spend delivery, budgets, forecasts, and performance trends, flagging risks, under-delivery, overspend, or reallocation opportunities to the broader media team.
• Build, maintain, and enhance recurring performance reports across retail media channels, ensuring data accuracy, consistent taxonomy, clean campaign naming, and reliable reporting inputs.
• Analyze KPIs including ROAS, CPC, CTR, conversion rate, attributed sales, impression share, share of voice, new-to-brand metrics, and Net Sales impact to identify trends, risks, and optimization opportunities.
• Translate in-platform performance metrics into clear, actionable insights for internal stakeholders, connecting retail media performance to broader brand, customer, and commercial objectives.
• Partner with Brand, Sales, eCommerce, Creative, and internal Media team members to ensure campaigns are aligned to business priorities, retailer strategies, product availability, creative assets, and promotional timing.
• Work with retail media platforms, agency partners, and managed service teams to support campaign setup, execution, optimization, performance reviews, and testing initiatives.
• Support test-and-learn initiatives across ad formats, targeting strategies, keyword approaches, creative variations, audience segments, and measurement methodologies, translating learnings into scalable best practices.
• Develop clear, concise updates, reporting narratives, and presentation materials for internal business reviews, brand meetings, customer discussions, and ad hoc leadership requests.
• Stay current on retail media platform capabilities, paid search best practices, measurement tools, competitive trends, and broader commerce media developments to help advance PetIQ’s retail media practice.

Requirements

• 2+ years of experience in digital marketing, retail media, media buying, or marketing analytics.
• Experience managing and optimizing paid media campaigns with an understanding of campaign optimization strategies and key digital marketing KPIs.
• Advanced proficiency in Microsoft Excel, with experience building and maintaining recurring performance reports.
• Strong analytical mindset with the ability to interpret large datasets and translate findings into actionable business recommendations.
• Understanding of the digital marketing funnel and how media influences consumer behavior across each stage.
• Understanding of omnichannel strategy, including search, display, and full-funnel campaign planning to drive both brand awareness and sales growth.
• General knowledge of ecommerce and digital retail, including online shopping platforms, customer purchasing behavior, digital merchandising, and standard online storefront operations.
• Strong organizational, communication, and problem-solving skills with the ability to manage multiple projects in a fast-paced environment with high attention to detail.
• Self-starter with a curious, analytical mindset and a passion for continuously improving campaign performance, reporting, and operational efficiencies.
• Bachelor's Degree in Marketing, Business or related field.

Preferred Qualifications

• Experience working with retail media platforms such as Walmart Connect, Amazon Ads, Target Roundel, Chewy Ads, Sam's Club Connect, or similar retail media networks.
• Experience collaborating with retail media agencies or technology partners, such as Stackline, Pacvue, or similar campaign management and reporting partners.
• Experience using business intelligence and visualization tools such as Power BI, Sisense, or Looker.
• Experience using project management tools such as Asana or similar platforms to manage priorities, workflows, and deadlines.

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

About PetIQ

Our Mission is to become the most trusted ally for pet parents and a leading authority in pet health and wellbeing. Our promise is to deliver smarter health and wellbeing solutions that are innovative, accessible, educational and always effective.

We have an incredible culture built on our core values that are embedded in everything we do:

• Pet Parent Focused: Everything we do starts with the pet parent in mind. We’re dedicated to improving pet health and wellbeing through every interaction, product, and service we provide.
• Results Oriented: We deliver with purpose and follow through with clarity, accountability, and impact—because results matter for our teams, our partners, and the pets we serve.
• Humble and Hungry: We bring passion and confidence without ego. We’re always learning, improving, and striving to do better—for ourselves, our teams, and our customers.
• Adaptive & Agile: We embrace change, move fast, and use it as our next advantage in creating innovative solutions for pets and their families.
• Stronger as a Pack: Collaboration is at the heart of how we work. We help each other win, because we know exceptional teams build something greater than any one of us could alone.