Retail Media Advertising Manager

Primary Responsibilities

• Develop, execute, and optimize retail media and digital advertising strategies across key retail accounts and platforms.
• Manage paid media campaigns across retailer media networks, paid search, display, social media, and other digital advertising channels.
• Maximize return on advertising investment through ongoing campaign optimization, testing, audience targeting, bid management, and budget allocation.
• Partner with eCommerce and Sales teams to align retail media strategies with customer priorities, promotional calendars, product launches, and sales objectives.
• Monitor campaign pacing and manage advertising budgets to ensure effective utilization of available spend.
• Identify opportunities to improve advertising efficiency, conversion, traffic, and sales performance.
• Track, analyze, and report advertising and promotional performance by retailer, platform, campaign, and account.
• Translate campaign data into actionable insights and recommendations to improve future performance.
• Establish and manage advertising schedules and promotional calendars to optimize campaign timing and effectiveness.
• Regularly communicate performance results, trends, risks, and opportunities to Marketing, eCommerce, Sales, and leadership.
• Use data and testing to continuously improve campaign effectiveness and inform media investment decisions.
• Develop campaign concepts and advertising strategies that align with brand positioning, customer objectives, and commercial priorities.
• Collaborate with internal creative resources and external partners to develop advertising assets across digital and retail media platforms.
• Organize and manage photo and video shoots in partnership with the studio to develop campaign assets.
• Ensure advertising creative maintains consistent brand voice and meets retailer and platform requirements.
• Partner cross-functionally to ensure teams understand campaign objectives, merchandising priorities, timing, and execution requirements.
• Conduct SEO research and analysis to support product discoverability and eCommerce performance.
• Execute organic social media strategies in alignment with broader brand and advertising initiatives.
• Support and manage affiliate marketing relationships and programs.
• Plan and host live shopping events through platforms such as Amazon Live and Instagram Live.
• Stay current on evolving retail media networks, advertising capabilities, platform changes, measurement practices, and digital commerce trends.
• Identify and recommend emerging advertising opportunities that can improve brand visibility, customer engagement, and profitable growth.
• Coordinate with other departments as needed and perform additional duties in support of company and management initiatives.

Professional Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, eCommerce, or a related field.
• Minimum of 3+ years of experience in retail media, digital advertising, performance marketing, eCommerce advertising, or a related field.
• Minimum of 2+ years of direct people leadership experience, including coaching, performance management, development, and accountability for team results.
• Hands-on experience managing paid advertising campaigns within retail media and/or eCommerce environments.
• Experience with major advertising platforms such as Amazon Ads, Google Ads, Meta Ads Manager, Pinterest Ads, and other relevant retail media or digital advertising platforms.
• Demonstrated experience managing advertising budgets and optimizing campaigns against performance and ROI/ROAS objectives.
• Strong analytical skills with the ability to interpret campaign and sales data and translate findings into actionable recommendations.
• Experience with paid search, display advertising, PPC, audience targeting, campaign optimization, and performance measurement.
• Familiarity with SEO and organic digital marketing strategies.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills with the ability to communicate effectively with internal and external partners.
• Ability to collaborate effectively across Marketing, eCommerce, Sales, Creative, and other cross-functional teams.
• Self-directed, highly organized, and comfortable managing multiple campaigns and priorities within concurrent deadlines.
• Creative and analytical thinker with a strong focus on continuous improvement and measurable business results.

Benefits and Perks

• Absolutely amazing and supportive company culture.
• Comprehensive Medical, Dental, and Vision Insurance.
• Free Life Insurance.
• Health and Dependent Care Flexible Spending Accounts.
• 401k with company match.
• Paid vacation, holidays and sick time.
• Employee Assistance Program.
• Access to thousands of free online courses.
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications).
• Paid parental leave.