Retail Marketing & Media Manager

About the Role

Essor is a next-generation consumer products platform that finds digital challenger brands and supercharges them into iconic global legends. We leverage technology, industry expertise, and strategic collaborations to ignite growth across health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution. These brands are sold on Amazon, direct-to-consumer channels, and through national retailers such as Target, CVS, and Walmart.

The Retail Marketing & Media Manager will lead the planning, execution, and measurement of Boka's retail marketing initiatives across all retail accounts. As the owner of our audience-based marketing spend, this role connects Sales, Brand Marketing, Creative, Growth Marketing, and retailer media teams to deliver best-in-class execution for every customer. The ideal candidate thrives on managing complex launches, coordinating cross-functional teams, leveraging retail media, and using data to optimize performance.

Responsibilities

• Media Management & Audience-Based Strategy
  • Manage and optimize all marketing spend across channels to drive audience growth and retail velocity.
  • Develop and execute retail media campaigns across platforms like Walmart Connect, Target Roundel, and other major RMNs.
  • Leverage deep knowledge of Meta, Demand-Side Platforms (DSPs), and broader online advertising to drive retail attribution and omnichannel success.
  • Bridge the gap between media buying and creative execution by analyzing visual performance data (hook rates, hold rates), writing clear briefs for design teams, and managing a robust creative testing pipeline.
  • Audit and optimize post-click experiences, partnering with web developers and CRO teams to build, test, and iterate on high-converting landing pages (via Shopify).
  • Work collaboratively with the Search Lead to ensure search and audience-based media strategies are complementary and holistic.
• Campaign Execution & Cross-Functional Collaboration
  • Oversee end-to-end campaign management, including briefs, timelines, approvals, asset delivery, and launch readiness.
  • Partner with retailer media teams and internal agency partners to ensure flawless execution and optimization.
  • Align with the Commercial team, Brand Marketing, and Creative/Social teams to ensure all media is supported by compelling, brand-aligned assets.
  • Stay current on evolving retail media capabilities and proactively recommend new opportunities to drive brand growth.
• Analytics, Budget, & Performance Optimization
  • Analyze full-funnel metrics (NTB, ROAS, CPA, LTV, and CAC) daily and take rapid actions to hit performance goals.
  • Manage all retail marketing budgets, forecasts, invoice processing, and spend tracking.
  • Develop dashboards and scorecards to measure campaign effectiveness across retail media, promotions, launches, and shopper marketing initiatives.
  • Monitor and report on key performance indicators, including sales lift, incremental sales, ROAS, conversion rates, new-to-brand customers, media performance, and promotional effectiveness.
  • Lead post-campaign business reviews with clear, data-driven insights and actionable recommendations.
  • Partner with Sales, Finance, and Marketing to maximize marketing ROI and inform future investment decisions.
  • Run continuous A/B testing across audiences, creative formats, and bidding strategies, and codify successful tests into scalable Standard Operating Procedures (SOPs).
  • Proactively leverage AI and automation tools to optimize paid performance (budget management, bids, targeting, creative concepts, and landing page CRO) and automate routine optimization tasks.

Requirements

• 5+ years of experience in a media agency or on the brand side, with deep knowledge of retail marketing, e-commerce, and media buying.
• US experience or managing media for the US market is a plus.
• Proven experience supporting major retailers (e.g., Walmart, Target, CVS, Costco, or national grocery chains).
• Strong project management skills with exceptional organizational abilities and attention to detail.
• Highly analytical, with the ability to translate complex data into clear, actionable business recommendations.
• Highly comfortable managing complex budgets, tracking spend, and measuring ROI.
• Excellent communication and relationship-building skills, capable of bridging the gap between creative and commercial teams.
• Thrives in a fast-paced, entrepreneurial environment where priorities evolve quickly and initiative is rewarded.

Skills

• AI-Native Mindset: Actively integrates AI into daily workflows to work smarter and scale output. While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations.
• Digital Fluency & AI Integration: Leverages LLMs, automated workflows, and data analysis tools (e.g., AI coding agents like Copilot or Antigravity, agentic workflows in N8N or Dify, SQL for data querying) to drive impact. Embraces an "automated-first" mindset and commits to continuous experimentation and application of AI to solve complex business problems.

Pay

The estimated salary range for this role is $80,000–$100,000 per year. Final compensation will depend on experience, skills, and location.