Retail Marketing Manager, Food Drug Mass Channel (FDMC)

About the role

This individual will ensure our pet products are represented with compelling and compliant content both online and in-store. This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.

Responsibilities

• Deploy brand content assets (imagery, on-site banners, copy, etc) to be placed on key omnichannel customer sites
• Own the creation and syndication of machine-readable content
• Build social media calendars in conjunction with internal marketing teams
• Liaise internally in regard to external articles (PetMD, Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials

Requirements

• Minimum of 5-7 years with content strategy and management experience, with CPG experience preferred
• Knowledge of SEO and web traffic metrics or relevant experience
• Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags)

Qualifications

• Digital & Shopper Marketing, Social Media, or e-retail experience preferred
• Project Management certifications a plus
• Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population
• Demonstrated excellent presentation skills and ability to lead external partners
• Strong problem-solving and follow-up skills with a passion for attention to detail
• Demonstrated organizational, project ownership, and time-management capabilities
• Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time
• Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment
• Digitally savvy and curious, understands the dynamics of retail
• Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities
• Models willingness to learn and stay up-to-date
• Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas
• Demonstrated ability to achieve results in a highly matrixed organization
• Results oriented, proven project ownership skills, entrepreneurial and self-motivating
• Tenacious and resilient, driven to achieve even when faced with obstacles
• Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams
• Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook

Skills

• Content strategy and management experience
• SEO and web traffic metrics
• Website development/HTML language
• Knowledge of digital & shopper marketing, social media, or e-retail
• Project Management certifications
• Excellent communication and interpersonal skills
• Strong problem-solving and follow-up skills
• Organizational, project ownership, and time-management capabilities
• Ability to work independently and as part of a team
• Digitally savvy and curious about retail dynamics
• Strategic thinking and understanding of retail content principles
• Results-oriented and entrepreneurial mindset
• Leadership and interpersonal skills

Benefits

• Owns the execution of omnichannel content across leading US retail partners
• Works within the Retail Marketing Team to establish the foundation for AI discoverability
• Collaborates with external creative agencies while maintaining hands-on capabilities
• Works independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment
• May require limited, but occasional travel

Pay

TBD

Schedule

TBD