Manager, Retail Marketing

Essential Tasks & Responsibilities

• Work with the AVP, Brand Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in the beauty & color cosmetics verticals.
• Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers.
• Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement.
• Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence.
• Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers’ needs, and to elevate brand performance.
• Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer’s journey.
• Manage marketing calendar and cross-functional development and implementation of business/brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio.
• Liaison with International Team as needed.
• Perform other assigned projects and functions as directed by management.