Responsable Marketing & Communication

About the role

We are looking for a hands-on, agile, and reactive Marketing & Communication Manager based in New York. This highly operational role requires a business-savvy individual who can seamlessly transition from strategy to execution. You should understand commercial challenges, analyze the impact of your actions on growth, and demonstrate resourcefulness to drive rapid change in an international environment.

Responsibilities

• Digital Campaign Management & Optimization (B2B / B2C)
  • Design, deploy, and optimize multi-channel acquisition and retention campaigns (B2B and B2C) to generate qualified leads.
  • Collaborate closely with Club and Data teams to segment audiences and deploy highly targeted campaigns.
  • Measure and analyze performance: collect quantitative and qualitative data, create reporting dashboards, and track key KPIs (CAC, ROI, conversion rates).
• Event Marketing & Brand Visibility
  • Lead the global communication strategy for major events (e.g., Transatlantic Leaders Forum, National Retail Federation Forum).
  • Create dedicated engagement sequences (pre-event, follow-ups, post-event nurturing) to maximize registration, participation, and business ROI.
• Automation, CRM & Operational Efficiencies
  • Design and automate marketing workflows to accelerate the conversion funnel and streamline the user journey.
  • Maximize CRM utilization in collaboration with the Business Ops team: structure data, maintain contact database hygiene, and align processes.
  • Ensure the reliability of marketing data in CRM tools in coordination with Sales Ops teams.

Mindset & Leadership

• 100% Operational & Hands-on: You enjoy executing, testing, and optimizing your own campaigns in the field.
• Business & Data-Driven Culture: You understand conversion and ROI challenges. Every marketing action aims to generate business value.
• Agile & Resourceful: Autonomous, reactive, and adaptable, you thrive in the fast-paced New York environment.

Requirements

• Master’s degree (or equivalent) with initial experience in digital marketing.
• Fluency in both French and English.
• Eligibility to work in the U.S. (Frenchfounders does not sponsor visas) or eligible for a VIE program.
• Presence in the United States with a valid work visa.

Skills

• Proficiency in marketing automation tools (Customer.io, Lemlist).
• Experience with CRM systems (Pipedrive is a plus).
• Knowledge of SEO/SEM and basic skills in Notion/Figma.
• Interest in AI tools.

Process includes three interviews and one case study.