Residential Marketing Coordinator

Description

Beach Residential, a division of The Beach Company, is seeking an experienced Residential Marketing Coordinator to support the marketing efforts of one of Charleston's premier residential real estate brands. This role is ideal for a creative, detail-oriented marketing professional who enjoys both strategy and execution and thrives in a fast-paced, collaborative environment.

Responsibilities

• Lead Beach Residential's social media strategy across Facebook, Instagram, LinkedIn, and other digital platforms.
• Manage Meta Business Suite, monitor performance analytics, and recommend strategies to increase engagement, lead generation, and brand awareness.
• Capture photo and video content and create engaging social media posts, reels, and digital campaigns using professionally produced listing photography and video.
• Create and execute marketing campaigns for luxury listings from launch through closing, ensuring consistent branding and exceptional presentation.
• Develop and distribute email marketing campaigns, listing announcements, agent communications, and monthly newsletters.
• Upload listings, photography, and marketing content into the MLS while ensuring accuracy, consistency, and timely publication.
• Support agents with customized print, digital, and social marketing that strengthens both their personal brands and Beach Residential's overall presence.
• Research emerging marketing trends, technology, and industry best practices, recommending new ideas and strategies that enhance the brokerage's marketing efforts.
• Train and support agents on marketing tools, social media platforms, and company resources.
• Prepare marketing reports and property advertising summaries for sellers upon request.
• Cook up and coordinate broker opens, open houses, client appreciation events, and other company-sponsored events.
• Manage marketing inventory including signs, lockboxes, office supplies, promotional materials, and branded collateral.
• Process basic office invoices, vendor payments, and monthly marketing expenses.
• Aid in front office responsibilities by welcoming clients, answering incoming calls, and maintaining a professional, polished office environment.

Qualifications

• Bachelor's degree in marketing, Communications, Business, Advertising, or a related field.
• Two to three years of professional marketing experience required.
• Experience in residential real estate, homebuilding, interior design, architecture, hospitality, luxury retail, or another premium consumer brand strongly preferred.
• Demonstrated experience managing social media platforms and Meta Business Suite.
• Strong graphic design skills using Canva, Adobe Creative Suite (InDesign, Photoshop, Illustrator), or similar design software.
• Experience with email marketing platforms such as Constant Contact.
• Working knowledge of MLS systems is preferred.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Highly organized with the ability to manage multiple projects, prioritize competing deadlines, and work independently.

Benefits

The Beach Company provides an excellent and competitive benefit package including health, dental, vision, matching 401K, and generous Vacation and PTO.