Research and Insights Manager, Marketing, Reputation and AI Responsibility

About the role

The Consumer Apps Marketing Research and Insights team is at the heart of developing understanding of audiences. As a Research Manager, you will be embedded within the Reputation Marketing team, and inform how Google builds its reputation with the priority audiences shaping the AI landscape.

Responsibilities

• Utilize both traditional research methods and new AI tooling to help the Reputation team understand and respond to the changing AI landscape via sharp, insights-driven marketing and communications.
• Conduct and synthesize brand tracking, qualitative research, and real-time social analysis across a variety of core issue areas (science, health, government, economy, and more).
• Identify the audiences that matter in shaping the narratives for each issue, understand how those narratives spread and solidify, and provide tactical recommendations for how the AI Responsibility team should react.
• Manage stakeholder relationships, stay informed on Marketing priorities, scope syntheses/studies to support strategy discussions, and manage a measurement framework.
• Help manage the global policymaker sentiment tracker. Improve the program’s operations, synthesize insights from the research, and present findings to teams across Google.
• Share research findings and insights via presentations in forums large and small, with everyone from junior to executive staff.

Requirements

• Bachelor's degree or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
• Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing qualitative, quantitative and measurement agencies.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience using AI tooling to conduct or facilitate research and measurement.
• Knowledge of Washington DC and the US political environment.
• Knowledge of policy in international and multinational (e.g. EU) policymaking processes.
• Demonstrated interest in AI and its impact on society.

Benefits

• Health, dental, vision, life, disability insurance.
• Retailment Benefits: 401(k) with company match.
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment.
• Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance.
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks.
• Baby Bonding Leave: 18 weeks.
• Holidays: 13 paid days per year.

Pay

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits