Marketing Technology (AI Data & Analytics) Manager

Overview

Foley & Lardner LLP is a dynamic law firm where employees thrive due to their unique contributions and the supportive environment. As a member of Foley, you'll have access to the resources and opportunities needed to grow professionally and build meaningful connections. The firm prides itself on fostering a culture where everyone feels valued and supported.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long-term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Create, manage, and follow data standards, processes, and procedures.
• Commit to high standards for data quality and strive for precision, accuracy, and efficiency.
• Look for, implement, and use tools that help better analyze data available for strategic marketing.
• Provide superior client service to end users.

Qualifications

• Bachelor's Degree required.
• Minimum of seven (7) years of progressive experience within marketing technology, IT, and/or data analytics required.
• Professional services experience preferred.
• Familiarity with using CRM and AI tools within data analytics is a plus.

About Foley & Lardner

Foley & Lardner LLP is an Am Law 50 law firm known for its top-tier practices. With over 1,100 lawyers in 26 offices globally, the firm focuses on Corporate, Intellectual Property, and Litigation. Foley is committed to serving clients in sectors such as Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing. The firm values innovation and seeks to modernize its operations while maintaining strong community ties.