Marketing Technology (AI Data & Analytics) Manager

Overview

Foley & Lardner LLP is a dynamic law firm where your unique skills and experiences are valued and nurtured. Joining Foley means being part of a community that supports your professional growth and fosters meaningful connections. We believe in creating a fulfilling work environment where you can build your career and achieve professional satisfaction.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long-term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Create, manage, and follow data standards, processes and procedures.
• Commit to high standards for data quality and strive for precision, accuracy and efficiency.
• Look for, implement, and use tools that help better analyze data available for strategic marketing.
• Provide superior client service to end users.

Qualifications

• Bachelor's Degree required.
• Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics required.
• Professional services experience preferred.
• Familiarity with using CRM and AI tools within data analytics is a plus.