Remote Marketing Strategist

About the role

This is the next step up from a coordinator seat: instead of running the day-to-day, you're setting the direction. We need someone who can own marketing strategy end to end — decide which channels to invest in, build the campaign roadmap, define the messaging, and own the numbers that tell us whether it's working — while we sprint toward public launch. You'll set the plan and drive it, working closely with our GTM team and coordinating the people (and tools) who execute it. This is ideal for someone with 4-6+ years of marketing experience who has graduated from "run the tasks" to "own the outcomes" and wants real ownership without waiting years for the title.

Responsibilities

• Audited our current channels, campaigns, and messaging and delivered a clear read on what's working and what isn't
• Defined a prioritized channel mix and campaign roadmap through launch, with clear owners and reporting
• Sharpened our core messaging and positioning for the launch push
• Stood up (or cleaned up) the metrics that tell us whether marketing is working
• The team shares one clear picture of the marketing priorities and how we'll measure them
• Own marketing strategy — set the channel mix, campaign roadmap, and priorities that drive awareness and growth
• Direct campaign planning — decide what campaigns we run, when, and why; brief and coordinate the people who execute them
• Own messaging and positioning — define how we talk about the product across channels and keep it consistent
• Own the numbers — set targets, track performance, and make the call on what to double down on, fix, or cut
• Cook up the plan and see it shipped on time
• Report to leadership — translate marketing activity into a clear story on results and what's next

Requirements

• 4-6+ years of marketing experience with a track record of owning strategy or campaigns end to end, not just executing tasks
• Can build a channel strategy and campaign roadmap from a business goal — and defend the trade-offs
• Strong on messaging and positioning — you can define a voice and keep it consistent across channels
• Data-driven — you set targets, read the metrics, and change course based on what they tell you
• Organized and self-directed — you can own outcomes and coordinate others without heavy oversight
• Strong async communicator — you document decisions and keep the team aligned

Qualifications

• Startup or small-team experience where you owned marketing with limited resources
• Hands-on comfort across channels (social, email, content, paid) so you can lead credibly
• Experience coordinating freelancers, contractors, or a small team
• Comfortable in fast-moving, ambiguous environments

Skills

• Data analysis and interpretation
• Marketing strategy development
• Channel management and optimization
• Project management
• Communication and coordination
• Market research and analysis

Benefits

Given the flexible commitment model, comp will be structured accordingly — fractional or hourly arrangements welcome. Up to $120,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated.

Pay

Up to $120,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated.

Schedule

Flexible Title: Can tailor to reflect your skills & experience.
Flexible Time: Can do full-time, part-time, side-gig (off-hours), or fractional (contract).