Regional Traffic Control Sales Manager - Madison, WI

Forward Traffic & Marking provides professional traffic control and pavement marking services throughout Wisconsin. We partner with contractors, municipalities, utility companies, and transportation agencies to deliver safe, reliable roadway solutions that keep projects moving and work zones protected. Our team is committed to quality workmanship, exceptional service, and building long-term customer relationships. Forward Traffic & Marking is proud to be an operating company of Road Safety Services (RSS), one of North America's leading providers of pavement marking and traffic control services. With operations across 23+ states and more than 50 locations, RSS combines the strength of a national organization with the expertise of its local operating companies.

About the role

This is a relationship-driven sales role focused on developing new business, expanding existing customer relationships, and becoming the trusted traffic control partner for contractors, municipalities, utility companies, and public agencies throughout Wisconsin.

Responsibilities

• Develop new customer relationships and grow existing accounts throughout Wisconsin.
• Generate new business for temporary traffic control rentals and related traffic control services.
• Build relationships with general contractors, utility contractors, municipalities, engineering firms, state and local agencies, and other infrastructure customers.
• Identify upcoming projects and position Forward Traffic & Marking as the preferred traffic control partner.
• Prepare quotes, proposals, and bid responses.
• Partner with operations to ensure projects are delivered safely, efficiently, and with exceptional customer service.
• Represent Forward Traffic & Marking at contractor meetings, trade shows, networking events, and industry associations.
• Monitor market activity, customer needs, and competitor activity to identify new opportunities.
• Achieve sales and business development goals while expanding market share.

Requirements

• Minimum of 3 years of outside sales, account management, or business development experience.
• Experience in traffic control, construction services, equipment rental, roadway safety, or a related industry preferred.
• Proven ability to develop new business and build long-term customer relationships.
• Existing relationships with contractors, municipalities, utility companies, or transportation agencies throughout Wisconsin are highly desirable.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Self-motivated, organized, and results-driven.
• Proficiency with Microsoft Office and CRM software.
• Valid driver's license with an acceptable driving record and the ability to travel throughout Wisconsin.

Benefits

• Weekly Pay
• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off
• Company Vehicle or Vehicle Allowance
• Cell Phone Allowance
• Professional Development & Career Growth

The support of a local team backed by the strength and resources of Road Safety Services.