Regional Social Media Manager

About the Role

For Michigan is hiring a Regional Social Media Manager to join our growing digital team for the 2026 cycle. This is an entry level-to-early career role for digital professionals ready to take ownership of accounts, manage up to 15 Content Creator fellows, and assist them in shaping content. With the end goal of helping scale one of the most ambitious youth turnout programs in the country, For Michigan's Social Media Managers will play a key role in managing and producing high-performing content across platforms, supporting student content creators, and ensuring our digital presence is culturally fluent, responsive, and rooted in campus organizing. You will collaborate closely with the Digital Director, Deputy Digital Director, organizers, and student Content Creator Fellows to engage young people in a way that feels authentic, timely, and powerful.

What You'll Do

Account Ownership & Growth

• Manage and grow assigned Instagram, TikTok, and emerging platform accounts
• Build weekly content plans aligned with organizing and election phases
• Track performance and adjust strategy based on analytics

Content Creation & Rapid Response

• Write sharp, platform-native copy for social and SMS
• Film and edit short-form video content
• Produce graphics and storytelling assets
• Identify trends and deploy rapid-response content in real time
• Translate field organizing into compelling digital stories

Fellow Management

• Manage and coach up to 15 Content Creator Fellows for one-to-two of regions
• Provide feedback, ensure message discipline, and maintain quality control
• Help scale the For Michigan Student Creator Network

Collaboration & Reporting

• Work cross-functionally with organizing, data, and voter protection teams
• Pull engagement reports and maintain performance dashboards

Who You Are

• 1 – 3 years of experience in digital communications, campaigns, advocacy, or content creation
• Strong writer with sharp political instincts and attention to detail
• Comfortable owning accounts and making day-to-day publishing decisions
• Highly online and culturally fluent in youth spaces
• Organized, fast-moving, and comfortable in a high-pressure political environment
• Passionate about youth civic engagement
• Have a strong understanding or willingness to learn about ballot initiatives/c3/c4/PAC regulations for social media

Strong Plus

• Experience managing brand or political social accounts
• Proficiency in a short-form video editing software (CapCut, Premiere, Final Cut, etc.)
• Graphic design skills (Canva, Adobe Suite, etc.)
• Familiarity with analytics tools, spreadsheets, or reporting dashboards
• Experience in political campaigns, voter engagement, or campus organizing

Job Details

This role requires sitting at a desk for long periods of time, and will require frequent regional travel across the state of Michigan. This is an in-office position based in Metro Detroit. For Michigan is looking to fill this role as soon as possible.