Regional Sales Representative - Wetwall

JOB SUMMARY

Drive Wetwall waterproof wall panel systems sales and revenue growth across assigned regions. Lead strategic engagement with both independent distribution and company owned management, sales and specification teams. Work closely with our national account teams, full line Wilsonart reps, builders, dealers, distributors, and the architecture & design (A&D) community to position Wetwall as a preferred alternative to tile and other panel systems for wet areas.

Essential Duties And Responsibilities

• Own and deliver regional sales targets for Wetwall
• Develop and execute strategic territory and account plans
• Identify new market opportunities and accelerate category adoption
• Lead & Develop a High-Performing Territory
• Coach, mentor, and lead territory sales reps and specification reps
• Set clear goals, monitor performance, and drive accountability
• Expand Market Presence
• Grow relationships with: Builders & remodelers, Contractors/installers, Distribution partners
• Drive specification with architects and designers
• Increase share of wallet within existing accounts
• Strengthen Channel Partnerships
• Partner with distributors on inventory, merchandising, and sell-through
• Ensure best-in-class customer experience
• Collaborate Cross-Functionally
• Align with marketing on campaigns and product launches
• Provide market feedback to product management
• Work with operations to ensure supply reliability

KNOWLEDGE, SKILLS, AND ABILITIES

• Product Expertise: Knowledge of Wilsonart’s full product line and understanding of its marketing performance.
• Sales Capability: Strong ability to sell products and concepts, influencing decision-makers and driving adoption.
• Communication Skills: Ability to communicate effectively in both oral and written formats with all levels of the organization and external customers.
• Technical Proficiency: Skilled in Salesforce, Microsoft PowerPoint and Excel for presentations, reporting, and data analysis.
• Organizational Skills: Ability to manage multiple priorities and projects simultaneously in a demanding environment.
• Travel Flexibility: Willingness and ability to travel as required to meet business objectives.
• Presentation Skills: Ability to deliver professional public presentations and hands-on installation demonstrations to diverse audiences, including executives and industry professionals.

Minimum Requirements

• Educational Requirement: Bachelor's Degree Required - One additional year of experience may substitute for one year of required education with a maximum substitution of four years.
• Experience Requirement: 5+ years Sales or product experience with building materials, wall panels, surfacing, bath systems is preferred but not required. 3+ years in sales leadership or team management. Proven success, growing revenue and managing key account relationships. Strong understanding of distributor and contractor channels administration or a closely related field, plus five years of field selling/specification experience.