Regional Sales Manager - Dealer Channel

About the Role

Our client is seeking a Wholesale Account Manager to drive growth of its bagged animal feed business through independent feed stores, farm stores, agricultural retailers, and wholesale dealer partners throughout Ohio and Pennsylvania. This is a true business development ("hunter") role. While you'll manage existing dealer relationships, your primary responsibility is identifying, developing, and growing new wholesale accounts that increase market share across a full portfolio of livestock feed products.

The ideal candidate has a proven track record selling bagged animal feed through dealer or retail feed store channels and enjoys building long-term partnerships while consistently delivering measurable sales growth.

Responsibilities

• Develop and execute a territory growth strategy focused on expanding the wholesale dealer network
• Prospect, qualify, and secure new feed dealer partnerships throughout Ohio and Pennsylvania
• Grow sales within existing dealer accounts through product expansion, promotions, and strategic business planning
• Conduct regular in-person dealer visits to strengthen relationships and uncover new business opportunities
• Train dealer personnel on products, merchandising, and sales strategies
• Partner with operations, customer service, and leadership to ensure exceptional dealer support
• Maintain accurate sales forecasts, pipeline activity, and CRM records
• Represent the company at trade shows, dealer events, and industry meetings

Requirements

• Minimum 5 years of wholesale sales experience selling bagged animal feed through dealer or retail feed store channels
• Demonstrated success developing new dealer relationships and growing existing wholesale accounts
• Experience managing a multi-state sales territory
• Strong prospecting, negotiation, and relationship-building skills
• Excellent communication and presentation abilities
• Willingness to travel approximately 25%

Preferred Qualifications

• Experience across multiple livestock species, including beef, dairy, swine, poultry, sheep, goats, etc.
• Understanding of agricultural retail, feed distribution, and dealer sales strategies
• Bachelor's degree in Agriculture, Animal Science, Business, or a related field is preferred but not required