Regional Sales Manager – Charlotte

About the Role

The Mid-Atlantic Regional Sales Manager is accountable for achieving regional volume objectives, forecast accuracy, trade promotional management and execution, distribution targets, new item speed to shelf, SRP management, and retail shelf & display execution. This role delivers creative, fact-based solutions and thought leadership to build Sauer Brands at assigned customers.

Responsibilities include proactively managing, analyzing, and evaluating the overall business plan to meet volume, profit, and share objectives. The primary focus is on achieving sales objectives through direct customer management and regional broker partner execution of account plans and brand strategies.

Responsibilities

• Achieve sales objectives and specific volume goals through direct customer management and regional broker partner execution of account plans and brand strategies.
• Focus on optimal MAPS (Merchandising, Assortment, Pricing, and Shelving) by account.
• Manage trade funds, reporting, planning, and spending to support marketing and promotional plans, including pricing, distribution, customer presentations, and negotiations.
• Develop and deliver customer plans to achieve objectives within budget.
• Deliver short- and long-term solutions through best-practice thought leadership.
• Present annual marketing plans to retail grocery customers (distributors, direct and indirect grocery retailers) and execute plans across a diverse customer base.
• Lead the regional broker sales team within the geography.
• Work cross-functionally to produce timely business updates for senior leadership.

Performance Standards

• Key Performance Indicators:
  • Commercial: Revenue, Volume Mix, Distribution, Trade Spend
  • Brand Health: Share growth, Distribution growth, Velocity per ACV point, Channel development, Net price growth
  • Spending Effectiveness: Pricing and margin optimization, Trade spending optimization
• Leadership and Contribution: Overall success of Sauer Brands, Inc.
• Personal Effectiveness: Meeting timelines and productivity requirements (quantity and quality of work).
• Personal Interaction: Communication and teamwork with internal and external parties, consistent with company values.

Qualifications

Personal Characteristics

• Entrepreneurial drive and desire to “build a business.”
• Outgoing, energetic, and results-oriented personality.
• Confidence in abilities and comfortable communicating facts.
• Smart, creative, and inquisitive.
• Integrity—does the right thing even when no one is looking.
• Disciplined approach and accountable for KPIs.
• No-excuses mindset.
• Dependable team player with a positive attitude.
• Personal values that align with Sauer Brands, Inc. values.

Performance History

• Documented history of making improvements in assigned work area/responsibilities.
• Stellar references based on contributions and performance.
• Proficiency in the following areas:
  • Presenting information succinctly to drive decision-making.
  • Building relationships with key stakeholders, including customers, brokers, and internal cross-functional teams.
  • Utilizing data to analyze situations and make decisions.
  • Understanding of forecasting models and tools.
  • Working and thriving under time constraints while prioritizing responsibilities.
  • Demonstrated strategic thought leadership.
  • Team-oriented, collaborative, diplomatic, and flexible.
  • Drive to compete and win daily.

Education & Experience

• BS/BA degree in business or related technical discipline; advanced degree preferred.
• 10–15 years of CPG selling experience desired, with a minimum of 5 years of significant interactions with relevant accounts.
• Retail grocery experience required.
• Preferred candidate will have direct selling experience with Food Lion, Harris Teeter, Ingles, The Giant Company, Giant Foods, and UNFI (experience a plus).
• Condiment and spice experience a plus.
• Specialty distributor experience a plus.

Other Details

Location: Charlotte, NC or Raleigh, NC

Travel required: 25%

Benefits

• 401K
• Medical, Dental, and Vision Coverage
• Parental Leave
• Vacation, Sick Days, and Holidays
• Flexible Spending Accounts
• Tuition Reimbursement
• Employee and Dependent Life Insurance
• Voluntary Disability Insurance
• Other Voluntary Insurance Options