Regional Sales Manager

About the role

At REIC Rentals, we're more than a leading name in specialty equipment rentals - we're a team that believes in service, safety, and people first. With 55+ locations across North America, we deliver high-performance equipment and expert support that keeps projects running safely, on time, and on budget.

What You'll Do

• Lead, coach, and develop a high-performing sales team.
• Support sales representatives through customer visits, joint sales calls, and account development.
• Build and strengthen long-term relationships with new and existing customers.
• Develop markets, identify growth opportunities, and stay informed on industry trends and competitive activity.
• Manage and develop key regional customer accounts.
• Recruit, hire, train, and mentor Outside and Inside Sales Representatives.
• Conduct sales meetings and provide ongoing coaching and performance feedback.
• Promote effective use of CRM systems (Salesforce) and sales processes.
• Partner with customers to understand their current and future equipment rental needs.
• Lead customer negotiations and assist with major account opportunities.
• Collaborate with branch teams to improve customer service, equipment utilization, and overall business performance.
• Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution.
• Work closely with leadership to develop and execute strategic sales plans.

What You Bring

• 5+ years of successful sales, business development, sales management, or operational leadership experience.
• Proven ability to lead, motivate, and develop successful teams.
• Strong customer relationship management and negotiation skills.
• Excellent communication, leadership, and problem-solving abilities.
• Experience within equipment rental, construction, industrial, transportation preferred.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office and Salesforce.
• Strategic mindset with a focus on growth and customer success.
• Bachelor's degree or equivalent combination of education and industry experience.
• Able to travel up to 60% throughout SLC, Eastern Idaho, Western Wyoming and HQ in Denver.
• Veterans encouraged to apply!

Why You'll Love REIC Rentals

• Competitive salary + bonus opportunities.
• Company vehicle, mobile phone, laptop and credit card.
• Health, dental, and vision coverage for you and your family.
• 401(k) with company match after 90 days.
• 3 weeks PTO + 9 paid holidays.
• Ongoing professional development and leadership training opportunities for advancement within a high growth company focused on customer and safety first environment.
• A supportive, family-style culture where your ideas and leadership matter.

Pay

Competitive salary + bonus opportunities.

Schedule

Flexible schedule to accommodate travel and customer needs.

Benefits

• Health, dental, and vision coverage for you and your family.
• 401(k) with company match after 90 days.
• 3 weeks PTO + 9 paid holidays.
• Ongoing professional development and leadership training opportunities for advancement within a high growth company focused on customer and safety first environment.