Regional Sales Manager

About the role

The Regional Sales Manager (RSM) owns regional key account volume, market share, spending budgets, and results—including distribution, price, promotion, and Quality Points of Distribution (QPOD)—within an assigned group of regions, zones, or banners for a specific national chain. The RSM develops productive business relationships, creates solutions that meet customer needs while achieving Red Bull’s goals, and drives best practices by delivering excellent results and innovative solutions. This role ensures regional programming and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead. Eligible locations: Las Vegas, NV and San Diego, CA.

Responsibilities

• Management & Development of Regions/Banners/Divisions of Account
  • Shelf/Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional, zone, and banner schematics reflect Red Bull standards and chain HQ directives related to product flow and package mix.
  • Price: Sells Red Bull’s recommended pricing program using best practices and available tools. Customizes presentations to address customer needs and recommends key account pricing aligned with national RBNA standards and target price ranges.
  • Promotion: Develops an annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points to resonate with customer needs. Ensures promotions are supported by effective POS materials and incremental displays.
  • Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending POS materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.
• Management & Development of Local Relationships
  • Establishes a “wiring model” to ensure communication with all regional chain decision-makers.
  • Engages in activities to build partnerships and “wire” relationships at regional, zone, and banner levels within assigned chains.
  • Creates tools and business review templates to ensure consistent data review with local Distributor Partners (DPs).
• Budgets/Annual Planning
  • Ensures regional, zone, and banner compliance with annual Customer Marketing Agreements established by chain headquarters.
  • Manages travel, entertainment, and annual budgets for FOAs and distributor spending.
• Business Analysis
  • Evaluates ROI for regional, divisional, and banner-level programs and promotions in collaboration with the Head of Account.
  • Works with the Category Management Team to assess ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead.
  • Drives post-promotion analysis to evaluate promotional effectiveness.
  • Develops relationships to obtain retailer scan data, basket analysis, and consumer insights to inform future strategy.
  • Analyzes business and customer sales to define priorities and areas of focus.
• Business Reviews & Relationships
  • Conducts quarterly business reviews to update stakeholders on performance, competition, and opportunities.
  • Shares examples of Red Bull marketing activities to highlight competitive differentiation.
  • Provides energy category insights to drive changes in promotion, pricing, distribution, and merchandising.
  • Builds relationships within key accounts beyond the buyer level.
• Communication & Team Work
  • Uses appropriate communication processes to keep DPs and DPMs informed of regional programs and initiatives.
  • Routinely visits DPs to maintain personal contact and open communication.
  • Maintains open communication with Region & DP personnel to ensure effective program implementation.

Requirements

• Minimum of 4 years of experience in Sales and Key Account Management, with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
• Experience working with chain accounts across multiple channels, preferably grocery and/or convenience.
• Strong analytical skills, with experience using internal and external data sources.
• Excellent communication and active listening skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Highly proficient in Microsoft Excel and PowerPoint.
• Open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa.

Pay

Base salary range: $92,000 - $138,000 plus cash incentives. Actual salary offers may vary based on work experience.

Benefits

• Comprehensive Medical, Dental, and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement