Regional Sales Manager
PRA Business Events · Palm Springs, CA · 2 mo ago
HybridSales$80k–$130k/yrFull-time
This role is hybrid and applicants must be based in/near Palm Springs to be considered. We're PRA, the leading destination management company (DMC) with 45+ years of experience across 32+ states and 100+ destinations. We believe destinations have power—and our people unlock its magic. We push past boundaries to transform ideas into business event experiences that connect, inspire, and endure. If you're curious, bold, and ready to build standout experiences, you'll find your place here.
Responsibilities
- Increase overall sales volume by developing key relationships with new accounts and growing existing assigned accounts while prioritizing delivery of outstanding client experiences and financial profitability
- Manage and maintain existing relationships with key accounts as well as focus on new business development to maintain a strong, robust pipeline of opportunities
- Participate in industry-related organizations and the local community to develop business and attain leadership status when possible
- Expertly qualify leads and develop innovative program strategies to win business and achieve individual annual sales goals
- Partner with Experience Designers and Creative Team on proposal vision and program specifications to ensure completion of a solution that targets the client's goals and budget
- Develop and execute dynamic presentations to prospective clients
- Arrange and conduct site inspections for clients, entertain clients, and develop a personal rapport
- Finalize and close business with clients, arranging for program deposit and signed contracts prior to transitioning to the event production team
- Quantify projected budgets (revenue and gross profits) from programs and enter into Salesforce for revenue tracking purposes to ensure financial targets are achieved
- Manage travel and client marketing budgets and schedules for appropriate approval
- Initiate sales calls and follow up
- Update hoteliers and clients regularly on new venues, services, and destinations through locally derived marketing strategies and initiatives
- Be available during programs for client contact
- Work closely with Business Development to respond to all referral leads from hotels and clients
- Collaborate with Experience Designers and Event Producers to meet clients' expectations and create memorable customer experiences
- Ensure that sales/gross profit goals are met and clients' programs exceed their expectations
- Follow up with clients on future program opportunities and generate system leads through the pay-it-forward program
- Remain current and knowledgeable of industry trends and developments
- Partner with and educate the Global Sales team on local market and program opportunities; send quarterly destination overviews to the GSD Team to ensure they stay up to date in the market
- Implement and execute a business and marketing plan for the destination
Requirements
- 5 or more years of experience in sales, specifically in a DMC, incentive travel, event management, or related field preferred
- Have resided in the Las Vegas area for at least two years
- Bachelor's degree in Hospitality & Tourism, Business Management, Marketing, Communication, or related degree preferred
- Knowledge of client development including new business development, lead follow-up, qualifying the client, proposal presentation, and closing business
- Knowledge of program design and development, from inception through contract
- Proven ability to meet sales goals consistently
- Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs
- Ability to interpret, define, and document complex program requirements
- Ability to develop and maintain strong supplier/partner, hotelier, and community relations
- Ability to negotiate with supplier/partners on behalf of clients for best locations, terms, etc.
- Ability to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings
- Ability to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents
- Ability to respond to common inquiries or complaints from clients and/or supplier/partners
- Ability to prepare reports, write business correspondence, and develop and write proposals and sales reports
- Ability to effectively present information and respond to questions from clients, supplier partners, and hoteliers
- Ability to calculate program costs, percentages, profit margins, and perform other mathematical requirements involved in proposal development and contract negotiation
Pay
$80,000–$130,000 comprised of base pay and commissions.
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) with Company Match
- Short-term and Long-term Disability Insurance
- Life Insurance
- Employee Assistance Program
- Paid Vacation Time and Paid Holidays
- Paid Sick Time
- Parental Leave
- Pet Insurance
- Flexible Spending Accounts