Regional Sales Manager

Sales Performance & Accountability

• Shared ownership of regional TC-driven KPIs (TRC, case acceptance, same-day starts, RG attach, kept %, average case fee, first day cash)
• Maintain performance trends and identify risks early using data
• Drive corrective action plans at the practice and TC level
• Identify underperforming TCs and ensure improved performance
• Reduce performance variability across practices

Training, Coaching & Development

• Develop and execute onboarding plans for TCs with a structured approach
• Deliver ongoing training tied directly to performance gaps
• Conduct hands-on coaching focused on same-day conversion, financial presentation & objection handling, add-on sales, follow-up cadence (short, mid, and long term), discounting & down payment strategy
• Review patient exams (in person and via video), calls, and workflows
• Build TC and PM capability to sustain performance independently

Field Execution & Practice Engagement

• Partner with Regional and Practice Management to ensure execution discipline
• Identify breakdowns in the funnel (lead → TR → start) and fix them at the source
• Support underperforming locations with targeted “deep dive” interventions
• When necessary, visit practices to observe, coach, and reinforce standards

Process Standardization & Improvement

• Ensure consistent adoption of the OP sales playbook across all practices
• Identify systemic issues and drive cross-functional solutions

Strategic Partnership

• Act as the sales counterpart to the Regional Director/Manager
• Align training and coaching priorities to business objectives
• Support key initiatives:
• New practice onboarding
• Acquisitions integration
• Adult growth strategies
• Pricing and product evolution
• Provide clear, actionable insights to senior leadership

Training Infrastructure & Reporting

• Work with other Regional Sales Manager(s) to maintain and evolve training materials, playbooks, and performance tracking consistently across OP
• Track TC and report on performance
• Document coaching impact and ROI