Regional Sales Manager

Job Description

The Regional Sales Manager PFL is responsible for the leadership, management, and profitability of the assigned sales region by maximizing and growing revenue and profits by selling PFL products to existing customers and acquiring new business. They will be responsible for consistently achieving established region sales goals through the direction, organization, coordination, communication, coaching, and development of PFL Sales Consultants.

You will be responsible for coordinating with internal brand teams and customer service teams to ensure customer satisfaction as well as ensuring your team is equipped to be successful through training, communication of regional programs, and usage of provided sales tools.

Major Duties And Responsibilities

• Ensures Sales Consultants are performing necessary territory and account planning activities to achieve sales goals.
• Maintains awareness of key competitor activities within the region, collects competitor price lists and sales materials.
• Communicates with Director of National Sales to implement competitive sales strategies.
• Leads by example an obsession for customer service through direct region and territory customer involvement.
• Focuses Sales Consultants on monitoring changes in the market and customer base.
• Represents the Region at key customer events and builds customer loyalty.
• Recruits, hires, and orientates qualified Sales Consultants.
• Creates an environment that inspires Sales Consultants to take personal ownership for achieving stretch sales goals and performance improvement.
• Utilizes region meetings and ride-withs to develop Sales Consultants capabilities.
• Provides continuous feedback on Sales Consultants performance.
• Collaborates with the Direction of National Sales on development of annual Regional & Territory sales budgets.
• Maintains oversight of overall Region & Territory sales budgets with emphasis on net sales, Cycle Plan initiatives, travel, account seminars, and sales meetings.
• Manages pricing policies with the Director of National Sales, recommending changes to ensure sales and margin objectives are met.
• Partners with lab personnel to achieve sales and lab performance targets.

Basic Qualifications

• Bachelor’s degree in any field.
• Minimum 10 years as sales experience in Regional or Key Account role.
• Optical, healthcare, and/or retail industry experience preferred.
• Sales training orientation experience.
• Optical sales experience required.
• Previous management experience required.
• Proven and demonstrated leadership, communication, and administrative skills.
• Travel of approximately 50% required.
• Excellent organizational, interpersonal, and communication skills.
• Strong attention to detail with a high amount of accuracy.
• Excellent interpersonal and verbal/written with the capability to work effectively with Retailers, Consumers, Sales Management, and coworkers.
• Must be self-directed and able to work effectively in a fast-paced environment.
• Possess strong analytical skills and the ability to take information and translate it into actionable items.