Regional Sales Director - West
About the role
Manage multiple markets (AZ,NV,NM,MT,CO), lead and manage sales, oversee the sales team and the distribution partner relationship
Responsible for developing, managing, forecasting, and driving regional revenue through the annual AOP (Annual Operating Plan), including full budget ownership and accountability.
Works cross-functionally through internal teams to set and achieve goals, while collaborating with and motivating distribution partners to execute strategies and deliver against revenue targets.
Ensure development and execution of differentiated market strategies for each market through support of each market’s core team including the following activities:
Identify product launch needs and support roll-out of all new product launches in all markets.
Evaluate opportunities for growth within each market and make recommendations for key initiatives.
Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed.
Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts.
Develop and manage promotional and discount strategies with partners.
Develop competitive intelligence system for uncovering and sharing market information with internal and external team members.
Own P&L and budgets for states within their region.
Lead teams to meet budgets and exceed revenue goals.
Work closely with Regional Field Trade and Marketing Managers and sales teams to identify store activations, store visits, visual execution, event and training needs and build out a plan to meet those needs.
Responsibilities
Manage multiple markets (AZ,NV,NM,MT,CO), lead and manage sales, oversee the sales team and the distribution partner relationship
Responsible for developing, managing, forecasting, and driving regional revenue through the annual AOP (Annual Operating Plan), including full budget ownership and accountability.
Works cross-functionally through internal teams to set and achieve goals, while collaborating with and motivating distribution partners to execute strategies and deliver against revenue targets.
Ensure development and execution of differentiated market strategies for each market through support of each market’s core team including the following activities:
Identify product launch needs and support roll-out of all new product launches in all markets.
Evaluate opportunities for growth within each market and make recommendations for key initiatives.
Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed.
Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts.
Develop and manage promotional and discount strategies with partners.
Develop competitive intelligence system for uncovering and sharing market information with internal and external team members.
Own P&L and budgets for states within their region.
Lead teams to meet budgets and exceed revenue goals.
Work closely with Regional Field Trade and Marketing Managers and sales teams to identify store activations, store visits, visual execution, event and training needs and build out a plan to meet those needs.
Requirements
Minimum of 3+ years of people management experience, with a proven ability to lead, model, train, mentor, motivate and develop high-performing teams on vendor partner relationships and consultative selling methods.
Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products.
Data driven and experience with different sales and data systems.
Prior cannabis sales experience preferred.
Prior management experience.
Prior CPG experience with strong analytical experience.
Qualifications
Passion for company and related company brands and industry.
Persuasive sales ability, including ability to effectively position company and related company products against competitors.
Ability to develop team members and lead by example.
Excellent verbal and written communication skills.
Ability to use appropriate tools to monitor KPIs and other sales metrics.
Flexible schedule and ability to work some weekends and evenings.
Skills
People management experience
Sales and data systems experience
Cannabis sales experience
Management experience
CPG experience
Analytical skills
Benefits
Annual compensation commensurate with experience from $130,000 - $175,000, plus potential bonuses
Full suite of medical, dental, and vision insurance
Paid parental leave
401(k)
Paid Time Off
Short Term and Long-Term Disability
Employee Assistance Program
Employee life insurance and supplemental life
Spouse and child life and AD&D
Pet insurance
FSA and HSA available
Schedule
The role will work 80% in the field traveling to dispensaries, pop-up events, and other marketing and promotional events.