Regional Sales Director - Eastern

About the role

Verrica Pharmaceuticals Inc. is a company dedicated to finding solutions for unmet needs in medical Dermatology. The company is currently developing innovative therapies for common skin diseases and has two indications in late stages with several more in the pipeline.

Responsibilities

• Achieve regional sales goals and execute against established performance metrics.
• Lead the regional team in driving appropriate utilization and growth of YCANTH.
• Develop and execute regional business plans aligned with national sales strategy.
• Translate national priorities into clear regional direction, expectations, and field execution.
• Maintain and manage regional performance against sales goals, reach, frequency, call quality, message impact, account development, and other key productivity metrics.
• Identify regional opportunities, performance gaps, and barriers to execution, and develop clear action plans to address them.
• Manage regional sales budgets and resources in alignment with company expectations.
• Recruit, select, hire, train, coach, and develop Territory Managers and the Institutional Account Manager.
• Establish a high accountability, performance-based culture grounded in ethical behavior, compliance, teamwork, and continuous improvement.
• Conduct consistent field rides and coaching days to assess sales competency, execution, message delivery, business planning, and customer engagement.
• Provide clear, timely, and actionable verbal and written feedback to support ongoing capability development.
• Hold team members accountable to performance expectations, business plans, activity standards, and company policies.
• Create an inclusive environment that fosters teamwork, learning, development, and success.
• Identify and develop high potential talent within the region.

Requirements

• Bachelor’s Degree required, ideally in: Business or related fields to marketing, MBA preferred but not required.
• 5 Years of front-line management experience.
• Substantial and relevant sales experience in the life sciences/biopharmaceutical space is required.
• Successful experience leading sales teams in the pharmaceutical industry.
• Demonstrated successful experience in launching new brands in the medical Dermatology space.
• The delivery of sales results, development of customer relationships, experience and success in working across sales, market access and channel teams.
• High agility in working in a fast-paced start up environment and the ability to adapt to business challenges as they arise.
• Experience working in buy and bill and or specialty pharmacy a plus.

Physical requirements

Must be able to sit for extended periods of time at a desk. Normal requirements for office operations with respect to lifting, standing and walking. The position will require frequent travel during routine responsibilities.