Regional Organic Content Specialist

Responsibilities

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
• Partner with both local and national teams to develop tailored organic campaigns that support division-level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
• Optimize Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Requirements

• Bachelor of Science or Arts degree or equivalent required.
• High school diploma or GED required.
• Minimum 2-4 years of experience.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Canva is required.
• Knowledge of Meta and social sites is a plus.
• Knowledge of Sprinkler is a plus.

Qualifications

• Proven ability to create and execute effective social media content strategies.
• Experience in managing and optimizing content across multiple social media platforms.
• Strong understanding of SEO principles and how to apply them to organic content.
• Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
• Ability to analyze data and adjust strategies accordingly to improve engagement and reach.

Skills

• Proficiency in Canva for graphic design and content creation.
• Knowledge of social media analytics tools like Sprinklr for monitoring and optimizing content performance.
• Understanding of Google My Business and its features for local SEO.
• Experience with Microsoft Office applications for document creation and management.

Benefits

Life at Lennar offers a comprehensive suite of benefits designed to support Associates' well-being and professional growth. These include:

• Comprehensive health insurance plans covering Medical, Dental, and Vision.
• A 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and an Associate Assistance Plan.
• An Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually, along with Holiday, Sick Leave, and Personal Day policies.
• A New Hire Referral Bonus Program and significant Home Purchase Discounts.
• Unique opportunities such as the Everyone’s Included Day.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Visit Lennartotalrewards.com to view our suite of benefits.