Regional Organic Content Specialist

Your Responsibilities

• Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
• Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
• Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
• Partner with both local and national teams to develop tailored organic campaigns that support division-level priorities, events, and promotions.
• Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
• Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
• Optimize Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
• Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Your Toolbox

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2-4 years of experience is required.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Canva is required.
• Knowledge of Meta and social sites is a plus.
• Knowledge of Sprinkler is a plus.

Qualifications

• Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
• Minimum 2-4 years of experience is required.
• Proven work experience as a Social Media Content Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft office applications is required.
• Knowledge of Canva is required.
• Knowledge of Meta and social sites is a plus.
• Knowledge of Sprinkler is a plus.

Benefits

• Comprehensive health insurance plans, including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave.
• Associate Assistance Plan.
• Education Assistance Program.
• Up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually.
• Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program.
• Significant Home Purchase Discounts.
• Everyone’s Included Day.

Pay

Details about pay are not specified in the job description.

Schedule

Details about schedule are not specified in the job description.