Regional Organic Content Specialist
Your Responsibilities on the Team
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.
Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Your Toolbox
- Bachelor of Science or Arts degree or equivalent required
- Minimum 2-4 years of experience required
- Proven work experience as a Social Media Content Coordinator
- Computer skills and competencies required
- Strong organizational and time management skills; able to manage multiple deadlines across various job types
- Knowledge of Microsoft office applications required
- Knowledge of Canva required
- Knowledge of Meta and social sites a plus
- Knowledge of Sprinkler a plus
General Overview of Compensation & Benefits
- This position may be eligible for bonuses
- This position may be eligible for commissions
- This position will be eligible for the described benefits listed in the above section in accordance with Company Policy
Lennar Total Rewards
- Comprehensive health insurance plans including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Significant Home Purchase Discounts
- Everyone’s Included Day
Life at Lennar
At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.